We Build Distinctive Brands

This clear purpose is the reason we have become the fastest-growing company in the beverage alcohol industry over the last three years. We’ve launched numerous award-winning brands in the ready-to-drink (RTD), wine and high-proof spirit categories and with innovations such as White Claw, Mike’s Hard Lemonade and Dillion’s Gin Cocktails, we are the undisputed #1 in the RTD category globally.

In the years ahead, we strive to take our brand portfolio to the next level on the world stage, leveraging our best-in-class products to create extraordinary, uniquely crafted experiences for our customers. To do this, we must know more about what they like, what channels they engage with, and the life moments that are made that much sweeter when they experience our products at the same time.

Our aspirations can only be achieved when there is a meticulous alignment between the science of data and the art of marketing. By creating a digital eco-system across our global business, we can generate a meaningful bidirectional dialog that will inspire even greater brand love and keep them coming back for more!

The Role

Integrated in the newly formed Digital Center of Excellence, the Senior Manager, Marketing, Measurement Services will be a member of the Digital Measurement team, working closely with local marketing teams to centralize and harmonize ways on how we measure and assess digital performance. This role will be seen as a trusted advisor on campaign setup and execution of best practices, while assuring all campaigns, tests, pilots, and initiatives are looked upon in a data-driven way. Supported by the Digital Account Director and the Digital Performance team, you will:

• Be involved in the local marketing planning sessions, understanding the marketing calendar and how it ties to the different business objectives; you will then add a layer of measurement and KPIs to define how the actual performance of any given campaign will be tracked and what success of the campaign looks like
• Develop a standardized, global measurement framework, including KPIs by channel, measurement methodology, and internal and external data sources, to understand campaign performance, and share results with the relevant teams, assuring that the information is presented in a digestible way
• Based on learning, benchmarks, and what other countries/brands are doing, you will identify and prioritize tests for different campaigns being driven
• Work on translating measurement plans into concrete testing plans, defining analytically sound set-up parameters to be able to accurately track performance; Upon confirming test results, build ways to further scale successful pilots, defining a clear scaling path that optimizes overall business impact
• Catalog ongoing findings as they arise to inform internal playbooks to be used across brands and geographies

The Experience We Need

• Experience in building a measurement plan framework, including proven experience aligning a media measurement plan framework that identifies what tests to undertake, what KPIs to consider, and understanding the detail behind the next big brand awareness campaign in order to determine how to best tackle the corresponding measurement plan
• Ability to digest campaign results and transform difficult-to-understand large data sets into concrete, digestible data-driven recommendations
• Having worked in either an agency or a global brand, you have shown experience in the marketing measurement area
• Experience having mastered the art of simplifying the complex world of marketing measurement to people that don’t have the same depth of knowledge

Who You Are

• A thought leader in this space - respected by your peers, and always considered as someone who can make valuable contributions to the conversation
• You have significant experience communicating technical material to a broad range of audiences, including brand managers, senior leadership, technology partners, and agencies
• A team player - by default, you believe that there is a solution for every problem and care deeply about both getting the job done as well as how the job gets done
• Are agile - you do not just talk about being agile, you live it, and you have experienced it. You understand the difference between running a project and continuously improving a “product”. You have iterative continuous improvement in your DNA

What We Offer

• An opportunity to be a part of the creation of a global Digital Centre of Excellence team with a growing and passionate global organization that will be remembered for years to come in the industry
• A flexible working environment where what you achieve matters more than where you achieve it
• A competitive and comprehensive package with many appealing benefits
• Access to our outstanding products and opportunities to join our brands in the most amazing venues, events, and locations
• Seeing the impact you create and having fun while you do it!

Mark Anthony is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the United States.

We thank all candidates for their interest and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At Mark Anthony, we live by our 5 Core Values every day:

Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity

Our lives are complicated enough. So why use 50 words when you can use 5?We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.