Job description
Position: Email Marketing Expert
Department: Marketing
Salary: $55,000 - $60,000
Location: Saint Augustine, Florida 32092
Remote: Hybrid
Job Type: Full-Time Direct Hire
Department: Marketing
Salary: $55,000 - $60,000
Location: Saint Augustine, Florida 32092
Remote: Hybrid
Job Type: Full-Time Direct Hire
Company Overview:
Til Valhalla Project (TVP) is a veteran-owned apparel and memorial product company. Proceeds from sales allow us to provide free memorial plaques to the families of fallen heroes (military, first responders, and law enforcement) and give back to our Military community via donations to raise awareness for Veteran Suicide.
There is no better place to grow your career than at TVP. You will be challenged to be creative, be a pacesetter, and develop new skills. Our community-focused mission makes work personal and more rewarding. Be a part of our TVP Family and be proud of the impact you will make on our customers' lives.
Ideal Candidate:
Til Valhalla Project is looking for a Klaviyo Email and SMS Marketing Expert to join our team. The ideal candidate has five years of email marketing experience and is ready to take ownership of our email and SMS strategy. From planning and conception to deployment and testing, you with helping us build a world-class email marketing program that generates revenue and increases brand awareness.
The Email Marketing expert will build experiences with customers and subscribers by creating meaningful touchpoints and segmentation. Be the primary strategy behind any triggered/transactional emails, recurring campaigns, drip series, and custom lifecycle flow.
This role reports to the Marketing Manager and will oversee cross-channel nurturing campaigns from end to end, from creating new personalized email flows to testing, QAing, executing, and analyzing performance.
As a highly cross-functional role, you will work closely with the company's creative, content, and other departments.
What is Expected From You:
- Own the daily operations of the email marketing and SMS channels
- Coordinate the planning and execution of email flows and campaigns
- Work with the marketing team to create offers, build marketing calendars, plan photography and deploy email and SMS campaigns and automation.
- Measure and analyze email campaign results and make recommendations for improvement
- Identify target audiences and grow email lists.
- Set up, test, and analyze the performance of offers and promotions
- Upgrade email templates using graphics, personalization, and advanced features
- Ensure emails follow industry policies and best practices
- Prioritize creative requests to designers and proofread key messaging in and out of email templates
- Structure the setup of landing pages and product attributes in preparation for email and site-wide promotions
- Manage the setup of product giveaways and sweepstakes
- Collaborate with the Content team to ensure content articles apply to the email list
- Incorporate Content Marketing into triggered, and batch email sends
- Test and analyze performance and engagement of content within emails
- Appropriately analyze the email list and purge accordingly.
- Research our customers’ lifecycles and how they interact with our brand to understand the best ways to reach them via email
- Manage SMS & push notification programs by scheduling, analyzing & optimizing accordingly
- Plan marketing calendars to incorporate all email, SMS & push notification programs
- Have a good understanding of copywriting
- Aiding in any additional marketing efforts
- Other duties as assigned
What You Need to Succeed:
- 5 years of email (Klaviyo) or similar experience in design and end-to-end campaign management
- BSc/BA, Marketing, Management Information Systems, Public Relations, or Communications or equivalent
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media)
- An enthusiastic, positive person who embraces work with a sense of urgency and persistence within a fast-paced environment
- Demonstrable experience in Klaviyo and Shopify
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords)
- Self-directed in both working and learning, independent, well-organized, detail-oriented, and a responsible team player
- Exceptional communication and writing skills
- Dependable daily attendance and work output
- Ability to frequently perform duties with little or no supervision
- Perform assigned tasks timely and accurately
Plus, if you also have:
- Knowledge of HTML/CSS, and web development tools (e.g. Dreamweaver)
- Well-versed in specialized marketing concepts, principles, and tactics.
- Demonstrable experience in marketing data analytics and tools desired
EOE/D/V
Benefits:
- Medical Insurance
- Company Paid Group Life Insurance
- Company Paid Short-term Disability
- Employee discount
- Paid Personal Time
- Paid Vacation
- Paid Holidays
- Upcoming 2023: 401k
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