Hay Creek Hotels is seeking a detailed, customer-oriented and resulted driven Director of Sales and Marketing to lead our team of hospitality professionals for the new Schroon Lake Resort. This role will focus on the sale and execution of social events, Weddings, and corporate retreats at this newly renovated family resort opening in 2023.

Tucked in the Adirondacks, a re-envisioned resort on Schroon Lake will soon welcome families and visitors to a new, approachable small-town retreat. Located within 30 minutes of Lake George and Lake Placid, the Schroon Lake resort will be one of a kind in its area. Previously known as the World of Life retreat center, the property was recently purchased and is undergoing a $16 million investment in renovations. The new resort is projected to open in 2023 and will feature 121 guest rooms, a 10,000 square foot restaurant, and a 600-seat theater to host concerts and events. Owners Andrea Crisafulli and Alan Ayers, and Julie and Sonny Bonacio have partnered with Hay Creek Hotels as the operating management company.

Job Summary:

• Direct the solicitation efforts of the sales department through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.
• Direct and manage all group, transient, and catering/banquet sales and activities to maximize revenue for the hotel.
• Compile and/or direct the preparation of reports including annual and monthly forecast, marketing budget, lead management system, group booking pace report, STAR report, etc.
• Attend and represent the hotel at selected trade shows or necessary community events.
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies.
• Develop and conduct persuasive verbal sales presentations to prospective clients.
• Initiate preparation of annual sales and marketing plan and execute plans as outlined.
• Maintain tracking system through sales system to ensure all client information and potential bookings and prospecting calls is documented.
• Develop group rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
• Communicate and coordinate with front office manager, group bookings, room blocks, rooming lists and billing procedures.
• Prepare all BEOs for group events providing timely and accurate information to clients and appropriate staff members.
• Assist with the creation, development and implementation of adult and child activities and programs.
• Maintain a vibrant website with seasonally appropriate key words, pictures, links, PPC campaigns and digital marketing. Analyze results on monthly basis including but not limited to Google Analytics and third party vendor. Monitor SEO process.
• Develop and maintain CRM campaigns with monthly email blasts and customer feedback mechanisms.
• Develops brochures, newspaper, magazine and radio advertising copy, and other written materials/signage about available food/beverage services and hotel facilities for public accommodation.

Hay Creek offers an extensive benefit and incentive package, including;

• Insurance Benefit package including company-funded Medical, Dental, Vision, Life, Disability, Accident, and Critical Illness plans*
• Free Life Insurance of $25K from HCH*
• Tax-free Flex Spending Accounts for Medical Costs and Daycare Costs*
• Wellcard membership (up to 60% discounts on prescriptions, gym memberships, and more).*
• Competitive Paid Time Off including Vacation, Sick, Holiday Pay, and Personal Birthday*
• Complimentary Staff Meals Daily
• Weekly payroll schedule
• Competitive Wages with Cost of Living Adjustments and Annual Performance/Wage Reviews
• Lodging Discounts at any HCH Property (Employee forty-nine per night, Friends & Family eighty nine per night)
• Dining Discounts at any HCH Property (50% off food for employee and guests)
• Spas, Golf Course, and Activities Discounts at any HCH Property
• Hospitality Discounts from our partners at the New England Inn & Resort Association and Historic Hotels of America
• Industry Travel Discounts through Working Advantage (rental cars, event tickets, local activities, etc.)
• Supportive Culture that is fun and motivating, with open-door policy work environment
• Employee Recognition Program through 'Delight Dollars' appreciation and prizes
• Employee Assistance Program including 24/7 confidential support and KOFE financial education
• Accelerated Career Advancement of professional enrichment, company-sponsored conferences & classes, and our formal Professional Development Program for new managers in training.
• Free Parking

(*for eligible associates classified as benefits eligible)

About Hay Creek Hotels:

Founded in 2005, Hay Creek Hotels was created specifically to combine the intimacy of a boutique hotel with world-class cuisine, cutting-edge technology, unparalleled guest service and the exclusive amenities of a luxury inn. At Hay Creek Hotels, our passion is to pioneer superior service and inspire excitement within the small, independent hotel sector: to "Delight & Surprise" our guests every day. These values are driven by the idea that the best hotels and restaurants are the ones that draw on the spirit, culture and character of their locales. From meticulously renovated historic properties to exciting new-build hotels, we offer some of the most unique and interesting lodging and dining destinations in the United States. Our hotels and resorts are designed to reflect their respective neighborhoods and serve as good neighbors by participating in community events and causes. Through environmentally responsible design and day-to-day management, we adhere to best practices for sustainable operations at every location.

Bringing a hyper-local focus to the hotel dining experience, the restaurants in the Hay Creek Hotels collection form deep connections with respected local farms and providers. Our chefs seamlessly integrate their regions’ finest meats, seafood and produce with contemporary cooking styles and flavors. Each Hay Creek restaurant is distinguished by sophisticated yet casual ambiance and cuisine that delivers both comfort and surprise with each bite. We are not the average box hotel, and this is not the average dining experience. Dishes are created each night with the perfect balance of texture, flavor, and presentation. Farm-to-table food brings sensational seasonal menus with creative twists on old classics.

Our Core Values and Beliefs;

We promote and support a culture that Delights & Surprises each of our customers, associates, and business partners. Our Host Philosophy encourages each associate to develop the skills necessary to offer outstanding hospitality service outside the scope of their primary job responsibilities. Our Associate Promise is the commitment to truly listen to and communicate openly and honestly with all team members. We embrace Pride Of Ownership to create an, “I can, I am, I own,” empowered approach to everything we do. Partnering in our Local Community and respecting the environment we live in are beliefs we incorporate into daily operations.

To learn more, visit us at www.HayCreekHotels.com

Required Experience:

• 
  3+years of Sales Management in a hospitality setting
• Strong leadership and effective written & verbal communication skills.
• Must be extremely self-motivated and highly efficient
• Must have exceptional interpersonal skills
• Able to work a flexible schedule based on client needs, including nights, weekends, and holidays.
• Excellent computer skills needed
• Ability to train, motivate, and supervise
• Must have on-hand event catering and detailing experience
• May be subject to successful completion of background check and/or DMV check.