Job description

Key Objective(s):

The main purpose of the Creative Director, Advertising is:

· To express the American Dream brand through a variety of marketing touchpoints and formats including TV, radio, OOH, digital, social and B to B sales.

· Develop and execute creative ideas that add to the strategic vision and direction of American Dream.

Primary Responsibilities:

• Work with the VP, Marketing to develop and produce innovative content for marketing messaging, company branding, seasonal / promotional campaigns and sales collateral.
• Spearhead the development of a brand strategy and positioning for American Dream and lead the development of marketing collateral that reflects the updated brand.
• Liaison with VP, Creative Director to stay aligned on in-center marketing needs and direction to ensure the expression of the AD brand is consistent.
• Oversee social media creative execution and manage social creative team members.
• Partner with Sales and Leasing teams to develop specific marketing collateral that supports their business-to-business efforts.
• Partner with Director, Consumer Advertising to develop targeted marketing campaigns that connect with appropriate audiences and support media placements.
• Evaluate trends, assess new data, and keep up to date with current traditional, digital and social media techniques.
• Direct brainstorm meetings and creative sessions with internal and external partners as needed.
• Supervise external agencies and vendors to ensure creative execution meets American Dream’s standards and expectations.
• Update Brand Book and Style Guide as needed to keep brand relevant.
• Supervise the team’s daily workflow, assign projects, and monitor deadlines and budgets.
• Oversee production and creative of photo shoots and video shoots as needed.
• Develop well-crafted copy in the voice of the brand.
• Lead and mentor direct report(s).

Desired Qualifications:

• Minimum of 8-10 years’ relevant experience in creative development, execution and management for multi-platform brands
• Experience in copy writing, video production and editing
• A solid understanding of design fundamentals
• Excellent interpersonal and written/verbal communication skills
• Have an in-depth knowledge of brand development and multichannel marketing models
• Must be a creative and strategic thinker
• Ability to work in a fast-paced environment
• Comfortable working on several projects simultaneously
• Must provide a creative reel and/or portfolio upon application

Job Type: Full-time

Pay: From $140,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• East Rutherford, NJ 07073: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 8 years (Preferred)

Work Location: One location

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