Job description

POSITION: SEO & Content Strategist

FULLTIME/PARTTIME: Fulltime (Contract)

LOCATION: Marlborough, MA

SCHEDULE: 8am - 4:30pm

PAY RANGE: $44 - $58
(Exact compensation may vary based on skills, experience, and location. Base pay information is based on market location.)

JOB DESCRIPTION:

This individual is an expert in all things related to content including channel management, search engine optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. The position collaborates with Insights & Analytics, Digital, Global EDUCARE COE, Brand and Integrated Communications teams to help define both the brand and customer story and assist in personalizing the customer experience.

JOB RESPONSIBILITIES:

Your responsibilities will include:
This role will lead enterprise content strategy and provide BU guidance on the development of content initiatives in all forms to drive prospect and customer engagement.

This includes:

• Mapping out a global content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy as well as the integration with our content management system is a must.
• Ensuring all content is on-brand, consistent in terms of style, quality, tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person. This is to be done for each buyer persona within the business group.
• Guidance on a functional content calendar, within the divisions, and helping to define ownership.
• Supervising copywriters, editors, as needed; this role will be a leader of best practices in grammar, messaging, writing, style, and search engine optimization in close partnership with the Sr SEO strategist.
• Guidance to business unit stakeholders on the integration of content activities within traditional marketing campaigns.
• Conducting ongoing usability tests in partnership with cross-functional business partners to gauge content effectiveness. Gathering data, oversee those who manage analytics and make recommendations based on those results. Working with owners of content to revise and measure particular content and marketing goals.
• Developing standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
• Leveraging market data to develop content themes/topics and recommend a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
• Conducting periodic competitive audits.
• Supervising the maintenance of content inventories and matrices.
• Partnering with global partners to ensure a consistent global experience and implement appropriate localization/translation strategies as appropriate.
• Develops training materials and best practices resources for Content and SEO to be shared across the organization. Oversees public-facing pages of site and is responsible for title, content, video, PDF, and image optimization.
• Partnering with development team to designate and implement technical SEO updates and enhancements which may include the implementation of hreflang instructions, canonical tags, meta descriptions, page headers, sitemaps, and image tags. Provides direction on site architecture and linking strategies.

Work closely with franchise partners and the Experience Design and Creative Team and Branding on creative and branding initiatives to ensure a consistent message across channels.

REQUIRED QUALIFICATIONS:

• Bachelor's degree in English, Journalism, Public Relations, Marketing, or related communications field.
• 8-10 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.).
• Experience with creating compelling messages for different target demographics.

Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).

• Intermediate to advanced SEO understanding including both Content and Technical SEO expertise. Must understand how to integrate SEO strategy into content development and site architecture. Able to communicate technical concepts to audiences with non-technical backgrounds.
• Audience development and subscription strategies experience a plus.
• SFDC product experience a plus (Marketing cloud, Pardot, SalesCloud, marketing automation)

Quality Responsibilities
In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.

WORKING CONDITIONS:

• May on occasion be exposed to loud sounds and distracting noise levels, such as from office equipment.
• The ability to lift up to 30lbs
• Use of computers and technology

Here at Canon Recruiting, People are our priority, and we are committed to Include Diversity in every segment of who we are. It is only through our Diversity, we are made a stronger organization, and increase our ability to provide top tier candidates that our clients have come to know Canon for. We have an inclusive environment all employees are celebrated for their unique differences. The different perspectives and experiences of our workforce give us the competitive advantage that is essential for success in an ever-changing market. By promoting inclusion with the same enthusiasm, we devote to quality and competency, and using the experience from a diverse assortment of backgrounds and experiences, Canon is able to improve the services and value we deliver to clients, employees, and customers. At Canon, Diversification and Inclusiveness are much more than a corporate ambition; they are a critical component in our daily corporate life.

Canon Recruiting is committed to a diverse and inclusive workplace. Canon Recruiting is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

The pay range for this position is listed above. Base pay information is based on market location.
We will consider for employment qualified applicants with arrest and conviction records. Our range of benefits may include health care and 401(k) savings plans.
For individuals with disabilities who would like to request an accommodation, please email our HR team.

Job Types: Full-time, Contract

Pay: $44.00 - $58.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Experience level:

• 8 years

Schedule:

• 8 hour shift

Work Location: One location

jjbodyshop.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, jjbodyshop.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, jjbodyshop.com is the ideal place to find your next job.