Senior Marketing Data Analyst

Full Time
United States
Posted
Job description
Job Description

Netspend is looking for a Senior Marketing Data Analyst who is passionate about applying data and analytics in a direct-to-consumer marketing environment. Netspend has headquarters in Austin, TX, though remote applicants within the U.S are also under consideration.

Responsibilities:
  • Work closely with digital marketing managers and the underlying data to identify growth and optimization opportunities within the marketing budget in order to maximize ROI & LTV.
  • Discover new ways to find answers to longstanding questions.
  • Develop A/B and multivariate tests in various acquisition and lifecycle initiatives to improve funding rates and retention across our consumer debit products.
  • Integrate any new approaches into our data visualization tool.
  • Write sophisticated queries in SQL to extract data from various internal databases and third-party sources.
  • Communicate insights and recommendations to teams and business stakeholders at multiple levels across Netspend.
Qualifications:
  • You have 4+ years of experience working as a dynamic individual that can tackle many different kinds of marketing- and data-related projects.
  • You want to figure stuff out: from data exploration to bug hunts to end-to-end marketing testing (design, results, conclusions), you care about finding problems and devising solutions to open-ended projects.
  • You have experience synthesizing findings and visualizing data to tell a story (experience with dashboard-building tools such as Qlik is a plus).
  • You are proficient in SQL and know how to build optimized queries that efficiently extract data from very large tables (experience with Snowflake and/or Oracle is preferred).
  • You know how to program and analyze data in Python (ex: pandas, numpy) or another tool or method (R, pivot tables).
  • You are familiar with data science techniques like clustering, time series analysis, logistic regression, forecasting, decision trees, and other supervised machine learning techniques.
  • You love to work independently and thrive when given a significant amount of autonomy.
  • You value work-life balance and are able to work remotely (or from our Austin, TX office).
  • You enjoy being in a data-driven work environment that makes a large impact to the business by working across different parts of the organization including the Product, Finance, Risk, and Engineering teams.
  • As provided in Netspend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws.

This position is eligible to be considered for remote hiring anywhere in the USA.

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