Position Overview

The Product Marketing Specialist executes the marketing activities to promote the Bazooka Farmstar brand and products. This effort is to increase qualified lead generation, customer retention, and other positive client-related outcomes. Bazooka Farmstar's newest PMS should be able to fulfill various duties and responsibilities, including but not limited to the following:

Essential Job Functions

• Responsible for all aspects of asset creation; from photography, videography, and sales collateral to press releases, and print and digital ads.
• Own the brand's social media strategy, content curation, and publishing posting for high community engagement and long-term content promotion.
• Liaise with creative teams to strategize lead generation and conversion opportunities through HubSpot and website campaign curation.
• Assist the Marketing Manager in conducting market research to identify customer trends, competitor offerings, and demographic data.
• Target specific demographics and geographical regions to help promote and advertise new and existing products based on their environmental regulations and manure management trends.
• Create SMART goals and objectives to approach customers through appropriate marketing channels.
• Assist with website functions including, but not limited to, updating, editing, monitoring, and tracking visitors for products. E.g. New pages and call-to-action placement.
• Assist with the involvement of trade shows and other events, as needed.
• Other tasks and projects, as assigned.
• Follow company policies and safety procedures.

Requirements: Knowledge, Skills and Abilities

• Minimum of 3-5 years experience in digital marketing and/or inbound marketing required.
• Business Administration, Communications, or Marketing degree required.
• Self-directed with the ability to complete multiple tasks promptly without constant guidance.
• Organizational skills, high attention to detail, and ability to prioritize to a changing environment.
• Experience with Adobe Suite programs required. (Photoshop, Indesign, Premiere Pro, Etc.)
• Strong knowledge of marketing tools such as CRM systems (e.g. HubSpot) and content management systems.
• Excellent communication skills with the ability to take a proactive approach to status updates on current projects.
• Positive attitude with the ability to work independently as well as in a team environment.
• Highly comfortable using Microsoft Word, Excel, and PowerPoint required.
• Previous experience with content writing, advertising, social media required.
• Valid drivers license for minimal travel needed to gather marketing material or assist in trade shows.