PR and Communication Manager

Full Time
San Jose, CA
$109,000 - $146,000 a year
Posted
Job description
Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer).

So, if you want to join a “Best Place to Work” company and make the world say wow, let's talk.
Have you ever wanted to be involved in a new startup business with potential and backing of a world renown and innovative fortune global tech company?
Sony Semiconductor Solutions America (SSS-A) is seeking a PR and Communication Manager for its Aitrios platform business group. Sony Aitrios is a newly developed platform that provides deep integration of key functions and control of cameras and devices allowing camera manufacturers, AI developers, application developers, system integrators and industry customers a simplified and quicker way to add visual AI/ML data to applications and solutions.
DISCLAIMER:
The anticipated annual base salary for this position is $109,000.00 to 146,000.00. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
Roles and Responsibilities
This individual has responsibility for PR strategy, media outreach, and management and direction of SSS-A PR Agency
  • Work with and manage external PR agency; includes strategy and execution plan development, execution to achieve establishing Aitrios as a recognized leader in key industries.
  • Plan and execute product launch plans and activities including strategy, goals, budget and tactics.
  • Establish and maintain relationships with top-tier press, bloggers and influencers in key technology industries
  • Manage media review and loan programs for all products within Aitrios business team to secure positive editorial coverage for all Aitrios products. This includes planning media tours and pre-briefings as well as maintaining product review program post-launch.
  • Create content for baseline public relations activities including press release writing, speech and presentation development, review guides, etc.
  • Collaborate cross-category and cross-department to ensure messaging and activities are unified across products and touch points.
  • Provide strategic counsel to executives and crisis communications guidance and execution.
  • Liaise with Corporate Communications in at Sony North America, Japan and EU to ensure messaging and activities align globally. Also develop and sustain contacts/relationships with sister cos and other key partners (i.e. Microsoft). Strategically plan cross company opportunities as part of total plan.
  • Budget management- forecast accuracy, PO and IO creation, on-time submission.
  • BU/executive management and confidence building: High touch, high service to internal clients (BU and execs) this includes: prepping for press meetings, events; demos, etc
PR Events
  • Support trade shows with media activities, including broadcast interviews, press dinners, press conference speech writing and executive interviews.
  • Create, coordinate and manage press-specific events to promote product launches, pitches and promotions. This includes all aspects of event including agency, events teams, etc…
  • Partner with Corporate Communications to develop and execute ongoing PR events such as roundtables, analyst events, product showcases, etc.
Minimum Qualifications
  • The ideal candidate will have 3-5 years’ experience as a PR and Communication manager in the B2B, SaaS, PaaS software and platform industries and have a successful track record of helping newly established businesses get industry exposure and recognition.
  • Additional experience working cooperatively with large strategic partnerships and their PR and Coms teams (i.e. Microsoft).
  • Have relationship with key trade publications press, analyst, application developer and AI/ML developer communities and influencers.
  • Role may travel up to 20% – likely seasonal based on key events/shows
Ideal Competencies
  • Detail-oriented, team player with creative problem solving and excellent communication skills.
  • Exceptional writing and editing skills
  • Collaboration amongst key stakeholders, and internal teams
  • Taking lead on our areas of expertise
  • Sense of urgency when necessary
  • Added experience in the following industries: Retail, Industrial/Factory, Facilities and Supply Chain Management is a plus.
  • Experience in industry hackathons, challenges with key objectives and successful outcomes also a plus.
  • Japanese language skills a plus
  • Managerial Courage - Doesn’t hold back anything that needs to be said, Provides current, direct, complete, and “actionable” positive and corrective feedback to others, Lets people know where they stand, Faces up to people problems on any person or situation (not including direct reports) quickly and directly, Is not afraid to take negative action when necessary
  • Decision Quality - Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment, Most of his/her solutions and suggestions turn out to be correct and accurate when judged over time, Sought out by others for advice and solutions
  • Creativity - Comes up with a lot of new and unique ideas, Easily makes connections among previously unrelated notions, Tends to be seen as original and value-added in brainstorming settings
  • Strategic Agility - Sees ahead clearly, Can anticipate future consequences and trends accurately, Has broad knowledge and perspective, Is future oriented, Can articulately paint credible pictures and visions of possibilities and likelihoods, Can create competitive and breakthrough strategies and plans.
Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer).

So, if you want to join a “Best Place to Work” company and make the world say wow, let's talk.
Have you ever wanted to be involved in a new startup business with potential and backing of a world renown and innovative fortune global tech company?
Sony Semiconductor Solutions America (SSS-A) is seeking a PR and Communication Manager for its Aitrios platform business group. Sony Aitrios is a newly developed platform that provides deep integration of key functions and control of cameras and devices. owing camera manufacturers, AI developers, application developers, system integrators and industry customers a simplified and quicker way to add visual AI/ML data to applications and solutions.
In addition, this position is eligible for a sign-bonus.
Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.
Disability Accommodation for Applicants to Sony Electronics, Inc.
Sony Electronics, Inc. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at
talenthelp@am.sony.com
, or you can mail your resume to: Sony Electronics, Human Resources Department, 16535 Via Esprillo, San Diego CA 92127. Please indicate the position you are applying for.
EEO is the Law
EEO is the Law Supplement
Right to Work (English/Spanish)
E-Verify Participation (English/Spanish)

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