Job description
Summary
Posted: Oct 24, 2022
Weekly Hours:
40
Role Number:
200434870
Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish! The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading accessibility efforts. The Services Digital Advertising team at Apple is responsible for driving new customer acquisition as well as cultivating awareness and education of Apple’s full suite of services, through a variety paid digital marketing channels. Apple is in search of an experienced Paid Social Specialist to join the Apple Services Digital Marketing team in Culver City. As a Paid Social Specialist, you will plan, build, and lead paid social campaigns in self-service social platforms (i.e. Snapchat, Twitter, TikTok, Reddit, Pinterest, etc.). On this team, you will work hand-in-hand with digital marketing strategy, ad ops, analytics, and measurement teams to deliver end-to-end execution and performance management of paid social media campaigns. To be successful in this role, you should have experience defining and measuring short and long-term marketing success across paid social, and have a strong passion for data storytelling.
Key Qualifications
- 3+ years of experience in a full-time paid social marketing role, either agency or client-side
- Experience defining and measuring short and long-term marketing success across paid social, and have a strong passion for data storytelling.
- Expertise in social self-service platforms (e.g. Snapchat, TikTok, Twitter, etc.)
- Expertise in targeting/optimization levers & testing approaches across social buying platforms
- Strong understanding of performance-based media optimization and subscription marketing
- Expert level understanding of marketing attribution & alternative measurement methodologies
- Detailed knowledge of technical challenges and nuances for mobile in-app across various ad types within social platforms
- Experience building strategic custom plans to reach target audiences and deliver media objectives
- Strong data analyzation, visualization and presentation skills; understanding of how to tailor communications to stakeholders with various levels of digital media literacy
- Confirmed ability to build close relationships within and across teams
- A passion and curiosity for digital media
- Excellent social, oral and written communication skills
Description
You will be responsible for active day-to-day management of paid social campaigns for multiple Apple Services businesses. This will include development of campaign strategies, initial campaign setup, in-market optimizations, tracking creative needs, and delivering performance reporting. You will partner with your counterpart channel specialists, marketing strategists, internal creative teams, measurement, analytics, ad ops, and marketing teams to deliver end to end execution and performance management of paid social campaigns. You will actively manage and optimize paid social campaigns, with primary responsibility for several lines of business. Working with the data and operations team, you’ll manage trafficking and tagging of campaigns to best track performance. You’ll regularly review campaign structure and performance both within social management platforms and via internal reporting dashboards. You will also manage campaign budget trackers, focusing on staying on budget and appropriately forecasting quarterly costs and reconciling any discrepancies. You will be expected to demonstrate clear and thorough understanding of social marketing, while delivering strategic campaigns to successfully hit directed KPIs. Validating campaign performance through strategic testing will be vital to crafting successful storytelling of the value of paid social buying practices, so working closely with campaign strategy and analytics leads will be imperative. This role will also involve preparing and presenting campaign performance reports to internal stakeholders. In order to accomplish these goals you will need to have proven expertise and a dedication to continued education of the comprehensive landscape of social platforms and ad types.
Education & Experience
BS/BA degree required
Additional Requirements
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