Mgr, Brand Partnerships & Experience
Job description
Mgr, Brand Partnerships & Experience
- CON000117 - Hybrid"Vorsprung durch Technik" or "Progress through Technology" is our company ethos and is the core belief that drives the development of every Audi vehicle. It inspires the innovative solutions, revolutionary engineering and progressive design that have become synonymous with the Audi name. And it reminds us to challenge ourselves, rewrite the rules from time to time and always fuel our pioneering spirit. The spirit that sets us apart on the racetrack and the open road. In our relentless pursuit to become the number one premium car brand in the America, we need employees who share in this spirit of challenging the status quo in everything that we do.
Audi of America thrives on diversity and is an EEO employer. We are proud to be Great Place to Work-Certified™.
Role Summary:
The Manager of Brand Partnerships, Sponsorships & Experiences is responsible for all brand partnerships, sponsorships, consumer events and activations. The role leads strategic marketing alignment, budgeting, concept development, implementation, and cross-functional integration creating direct product awareness through digital and physical experience marketing. In addition, this role will closely collaborate with the director of brand strategy to ensure alignment with Audi’s business goals, objectives and positioning as well as partnering with the heads of content and social media for all experiential activities and partnerships. This role must regularly interface directly with the CMO and other members of the executive leadership team.
Role Responsibilities:
Strategic Work – 30% of time spent
- Develop overall short and long term awareness and experiential marketing strategies that align to our brand goals.
- Research and develop new strategies and areas of execution for partnerships, sponsorships, brand collaborations and experiential marketing opportunities.
- Mange overall budget development and planning for all partnerships, sponsorship, and experiential activities. (20M+)
- Interact directly with Audi’s executive leadership team and global Board on Partnership and Sponsorship proposals and approvals.
- Provide strategic guidance to Audi Regional Marketing Managers on best practice experiential and partner marketing programs.
- Analyze and evaluate KPIs for effectiveness of experiential marketing initiatives and develop recommendations for future implementation to be presented to Executive Management Team.
- Direct interface, interaction and collaboration with senior marketing management within Audi locally and globally.
Brand Partnerships, Program Design & Integration Work – 50% of time
- Direct all facets of brand partnerships from strategy to execution
- Negotiate contracts and terms for partnerships with vendors and services providers
- Manage key agency teams and on-site activation teams
- Lead and manage team of Brand Partnerships & Experiential Marketing direct reports to deliver required results, while acting as direct link to Product, PR, and media departments within marketing.
- Lead integrated, cross-functional project teams for large-scale events and activations.
- Establish and implement short- and long-range goals, objectives, polices and operating procedures
- Ensure consumer/dealer events are designed to drive business objectives, enhance brand image and showcase our products in the most creative light possible.
- Monitor effective benchmarks for measuring the impact of brand partnerships and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Operational Work – 20 % of time
- Manage communications with key stakeholders
- Support PR team on all media related efforts related to brand partnerships, sponsorships, collabs, influencer marketing and experiential efforts.
- Establish and improve controlling processes and train colleagues on these processes
- Manage Ad-hoc Brand projects
- Monitor trends in event and influencer marketing
Qualifications:
Years of Experience:
- 10+ years
Education - Required:
- Bachelor's degree Marketing, Communications or Business
Skills:
- Highly creative, culturally aware and intellectually curious
- Inspirational, people-focused leader
- Highly collaborative, relationship builder
- Lateral and conceptual thinker
- Excellent communication skills- interpersonal, presentation and written
- Problem solver, solutions driver, ability to navigate complexity
- Flexible, adaptable, resilient
- Influencing and negotiation skills
- Budget management and planning
- Partner agreement development, negotiation and execution
- Partner management
- Self-motivated, entrepreneurial spirit
- Game changer
Specialized Skills - Required:
- Extensive ground up development, management and execution of successful multi-partner experiential based programs
- Extensive professional knowledge of and hands on experience developing brand partnerships and executional program management.
- Hands on experience with executive management, senior management and corporate communications, employee/dealer communications, partners and agencies
- Experience in developing newsworthy, innovative partnerships
- Experience with developing influencer marketing programs and leveraging new influencer marketing platforms
- Subject matter expert on the development and execution of brand partnerships
- Demonstrate ability to lead direct reports and partners and manage high impact/high corporate visibility programs
Specialized Skills - Desired:
- Capital budget management, public relations management, crisis communications
- Sports marketing management experience
- Strong knowledge of automotive brands and products and ability to compare and gain insights from out-of-category leaders.
- History of development and implementation of large scale branded initiatives with internal and external partners
- Ability to act as public spokesperson and subject matter expert on areas of direct responsibility
Work Flexibility:
- Travel 35%- domestic & international
Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.
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