Job description

Maintain a current listing of all resident care employee phone numbers. Plan, develop, organize, implement, evaluate, and direct the facility?s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.

? Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.

? Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.

? Maintain an adequate liaison with families, residents, and community and civic leaders.

? Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility.

? Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.

? Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike.

? Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility.

? Working collaboratively with leaders of other facility departments to ensure timely communication of appropriate information and to enhance the admissions experience of residents and their families.

? facilitating admissions on a daily basis ? Maintains comprehensive understanding of facility services that can be provided to prospective residents and educates referral sources as appropriate.

? Obtain Applicant information by requesting complete applications and medical information; veifying and clarifying iformation; interviewing patients and family members; explaining admission criteria.

? Completes additional facility-specific ongoing tasks and projects as assigned by immediate supervisor

? Completes resident intake process. Coordinates with Director of Nursing and/or Case Manager to assure appropriateness of facility admissions. Maintains and communicates accurate record of bed availability

? Works to initiate, nurture and maintain contacts with physicians, social workers, and discharge planners as valued customers to maximize referrals and facilitate admissions;

? Maintain the confidentiality of all resident care information including protected health information. Report known or suspected incidents of unauthorized disclosure of such information.

? As directed, assists in planning and execution of outreach events such as on-site facility health fairs, educational programs, and other promotional events designed to attract hospital discharge planners, physicians, and other key persons to the facility.

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