Job description
Reporting to the Sr. Manager, Small Format, your main priorities are selling and implementing Red Bull strategy to local small format key account chains (KA). You will inspire Red Bull programs through local decision makers (DMs). Main responsibilities include: managing local key account budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); develop productive business relationships with assigned accounts; and develop solutions that resonate with customer needs while achieving Red Bull goals.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
WHERE YOU'LL BE BASED
NashvilleTennessee, United States
United StatesRed Bull North America
JOIN THE TEAM
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
MANAGEMENT & DEVELOPMENT OF LOCAL KEY ACCOUNTS
Implement distribution on priority packages following Headquarter Sales Group recommendations
Ensure all assigned account's schematics reflect Red Bull standards relative to flow and package mix
Sell Red Bull's Optimum Price program by using best practices and available tools
Work with main accounts on pricing and probes for future retail price plans changes
Develop annual promotion schedule following Red Bull goals
Creatively sell Red Bull standards and price points in a way that resonates with the customer's needs
Ensure all promotions are accompanied by Point of Sale and incremental displays
Customize sales pitch to achieve account goals while driving permanent displays
Evaluate Return on investment before recommending specific Point Of Sale or customized solutions
MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS
Implement account programs through local distribution teams
Pursue incremental opportunities over-and-above programs
Provide feedback to Director on any relevant developments, information, or successes
Maintain local knowledge regarding accounts
BUDGETS/ANNUAL PLANNING
Construct annual Customer Marketing Agreements and manage associated funds for all designated accounts on a weekly and monthly basis
BUSINESS ANALYSIS
Work with Category Analyst to evaluate Return on investment with regards to 'pay-for-space' agreements and communicate insights to collaborators.
Guide post-promotion analysis following all promotions to evaluate promotional effectiveness.
BUSINESS REVIEWS
Conduct quarterly business reviews to update KA on business, channel competition, and opportunities.
Provide Energy Insights that inspire evolution in promotion, price, or display practices
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 3+ years Sales experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
- Experience using data sources (i.e. IRI, Nielsen)
- Experience with negotiation
- Must be proficient in Microsoft excel (can perform complex functions) and able to build story-telling slides in PowerPoint
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 40-50%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
NashvilleTennessee, United States
United StatesRed Bull North America
JOIN THE TEAM
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