Graduate - After Sales Field Mktg Analyst

Role Summary:

This is an accelerated graduate program designed for high potential, highly-mobile, and candidates with strong interest in the automotive industry, including automotive finance. The selected individual will rotate through three placements over an exciting 18 month period. This program is not a shadow experience and individuals will be exposed to hands on training in all aspects of the business.

This application is for a 2-part rotation under the Volkswagen (VW) After Sales Team and VCI. This candidate will interact with both Sales, Marketing & Digital teams.

The VW Aftersales team is comprised of 11 people total. Our synergies between the team allows us to work quite closely on various After Sales Projects together. This position will assist the Service Operations team with development of new initiatives that help generate the dealer network more revenue. The Marketing rotation will help retain and attract customers back to the brand for their service, parts and accessory needs via an Omni-channel approach. This selected individual will create, manage, communicate and deploy the marketing campaigns develop in partnership with our agency vendors.

Role Responsibilities:

Day to day responsibilities include:

Program management of assigned Service and Marketing programs. Developing reporting on program(s) performance

Rotation 1:

VW Service Operations: Help with current retention programs and develop new programs that increase our dealer’s customer retention.

Rotation 2:

VW After Sales Marketing: Develop marketing campaigns using an Omni-Channel approach to attract & retain VW Owners to service at our dealer network.

Rotation 3:

VCI, Field Sales. Grad Analyst will work with Pete Kelley’s team and assist with:

• SalesForce and Business Objects reporting
• Monthly Business Development Manager communications via Powerpoint
• Program Penetration Analysis and Backtesting
• Penetration Forecasting
• eContracting reporting
• Protection Services reporting

Program Start Date: Monday, July 24, 2023

Qualifications:

• Bachelor in Management or Marketing
• Solid GPA
• Graduation Date no earlier than Fall 2021

Skills - Required:

• Communication
• Teamwork
• Problem-solving

Skills - Desired:

• Program management, communication, leadership, results driven, data minded team member

Work Flexibility:

• We require an individual who is willing and able to learn quickly, adapt, travel and potentially relocate

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.

#LI-MN1

#LI - HYBRID