Job description
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
The Global Media Director is a US-based role with responsibility for delivering innovative strategies and campaigns across owned, earned and paid media channels. As a visible champion of our ONE NB vision, this person works cross-functionally with Brand and Consumer marketing teams and regional leads to ensure strategies and communications maintain global relevance and adoption, in adherence with Global Marketing Plans and Brand Guidelines. This is a unique opportunity to join New Balance’s Global Marketing Leadership team and influence our brand’s current and long-range growth plans through public relations, paid media and social media communications. This position is based in Boston at New Balance headquarters.
MAJOR ACCOUNTABILITIES:
- Direct-line manage a Boston-based team of Senior PR and Media Marketing Managers, along with their direct reports
- Lead the development of annual Communications Plans, Key Narratives and Metrics, as well as the department’s multi-year business plan
- Bring forth innovative, long-term strategic thinking, seasonal strategies, and compelling concepts that align with and support the brand’s game plan
- Champion internal and external commitments around ESG priorities, brand purpose, DE&I, and sustainability
- Work closely with, and as a member of, the Global Marketing Leadership Team to ensure Communications needs and opportunities are accounted for within Global Marketing Plans
- Establish strong working relationships with Global Directors across Brand Strategy & Operations, International Marketing, Performance and Lifestyle to align to common goals and plans.
- Partner with Entertainment and Sports Marketing leadership to ensure NB’s investments in athletes, teams, federations and artists are fully integrated into Communications workstreams
- Collaborate with Product to deliver timely, exciting stories that continue to position New Balance’s offerings in a positive light and ahead of trends
- Align with Internal and Corporate Communications to ensure consistency and clarity across channels addressing internal and external stakeholders
REQUIREMENTS FOR SUCCESS:
- Global and/or international experience with proven success in progressive communication strategies
- 10+ years of experience working in Earned Media, Communications, PR.
- MBA preferred
- Footwear, fashion, apparel, or athletic industry experience a plus
- Proven track record of leading a global team to execute major brand or product moments and experiential events
- Experience delivering significant brand and commercial growth through creating stories and angles with true media potential
- Proficiencies: 360 global launch planning and execution; product placement; seeding/showrooms; celebrity and/or influencer engagement; consumer media relations; athlete/entertainer press junkets and media days; company spokesperson; global strategy and local activation
- A resourceful problem solver with DIY approach and a track record of making 1+1=3
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Regular Associate Benefits:
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Learn more about our Benefits
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule:
New Balance is committed to creating a culture that allows our associates to do their best work. Our corporate work-from-home policy does not mandate an arbitrary number of days in-office. Instead, we’ve designed a flexible hybrid model that empowers individual teams by letting the type of work dictate where it will most effectively be performed. We are capitalizing on this unique opportunity to evolve how we work based on efficiency, productivity, and the well-being of our associates.
Equal Opportunity Employer:
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
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