Director, Web Analytics

Location: Remote, (bonus if located in Miami, FL or Minneapolis/St. Paul, MN)

Seekr Technologies is challenging the status quo by trailblazing a new paradigm in how people search for and evaluate information on the web. We prioritize transparency and are on a mission to empower people with choice and control by streamlining access to reliable information to support informed decision-making in a world full of misinformation.

The company is well funded, privately held, and recently launched its Seekr Search beta, positioned as an alternative to existing search engines, offering objective results coupled with advanced information analysis to assist users in judging the quality of content before they click. Seekr site offers a Seekr Score, which rates each news article's quality. We want to empower people to find the information they are looking for, provide an objective way to determine the accuracy of the information, and help them make more informed and confident decisions.

As the Director of Web Analytics, you will be responsible for growing the end-to-end analytics solution for tracking KPIs on our Seekr.com site (both web and mobile apps). You will help guide our Growth Marketing teams with proactive channel mix insights to drive traffic and spend efficiency. You will work with the VP of Data & Analytics to implement best practices for data capture and create reports that are easy to understand and act on. Ideally, Adobe Analytics and Data Collection (formerly Launch) are two of your favorite tools and you have a passion for performance analytics, readily diving into the data to confidently say what is and isn't working. Though your main partner is the Growth Marketing team, you'll get to collaborate across the organization (Product, Engineering, Communications, Research, and Strategy) to share data- driven recommendations and grow data literacy.

From your first day, you will make a valuable — and valued — contribution. We are a fast-growing company where no one is a bystander. We offer you the opportunity to delight millions of consumers around the world while gaining meaningful experience across a variety of disciplines.

Values:

• Be willing to roll up your sleeves to get things done and move quickly
• Be confident, ask why, then why again
• Be eager to experiment to learn and grow
• Be committed to the journey of excellence

Responsibilities:

What we are looking for:

Tech Skills:

• 7+ years of hands-on experience in web or eCom analytics
• 3+ years of hands-on Adobe Analytics experience
• Experience in tag management, Data Collection (Launch) preferred
• Experience creating dashboards for both technical and non-technical audiences (Adobe Analytics, Tableau, Power BI)
• Experience working with of DevOps, Agile, CI/CD teams
• Fluent with Marketing Analytics KPIs (CAC, CLTV, ROAS, CTR, )
• Advanced knowledge of SQL, JavaScript, DAX and Python is a plus
• Knowledge of S3 and Athena is a plus Soft Skills:
• Independent self-starter who embraces a team-oriented and collaborative approach
• Experience in high growth start-up, agency, or high paced corporate environment
• Experience in working on a cross-functional, service-oriented team
• Ability to make informed recommendations to drive product and business growth
• Highly analytical person who is comfortable and able to effectively communicate actionable insights to partners (internal & external) to determine, execute and report on campaign strategy
• Collaborative mindset, with a blend of humility and confidence; consistently seeking feedback on how to improve and able to respectfully challenge others on the team

This position may require attendance at company and team off-sites.

Seekr is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for the audience we serve.