Key responsibilities for the role:

• A true marketer at heart - develop and implement go-to-market plans promoting Harlem Globetrotters ticketed touring events and other Herschend Entertainment experiences in key markets throughout North America
• A collaborator working with internal and external teams and partners including venues, media, consumer marketing, public relations, sponsorship, operations, among others, to drive brand and business objectives
• Audience-driven focus – possess a clear understanding of target audience focus to allow you to research and identify where and how we connect with them through live event marketing campaigns and other initiatives
• Know the market landscape – be an expert on key markets in the US from an event, brand or product marketing standpoint; have a method to how to become a quick study on new markets to guide market penetration

Functional Roles & Responsibilities

• Responsible for developing and executing comprehensive promotional marketing plans to drive attendance to ticketed events in 40-45 markets
• Manage work back schedule and timelines for ticketed events (box office, on-sales, promotional offers, discount offers, etc.)
• Develop and maintain relationships with market venues/arenas, key stakeholders, etc.
• Develop and coordinate implementation of venue marketing plans across the portfolio of available assets to promote events
• Develop and execute 3rd party promotions with relevant brands/organizations to drive event awareness and conversion; partners can include CBOs, FBOs, educational centers, retailers, media outlets, etc.
• Develop and implement mutually beneficial trade, influencer marketing promotions
• Collaborate with cross functional teams to develop/produce venue specific content needs; local marketing toolkit
• Identify marketing creative asset needs and coordinate production and distribution in alignment with brand guidelines
• Pitch and catch between fan experience to promote premium experiences and providing day-of- game activation needs
• Marketing budget management as assigned
• Daily sales and inventory tracking for each market; make recommendations to adjust as needed
• Post-game/tour recaps providing actionable insights to inform future planning
• Assist with advertising invoices and marketing expenses for each market’s settlement; settle expenses with venues in advance of each event

• 8+ years of brand management, live event marketing experience with Bachelor’ Degree, and MBA nice to have
• Experience in entertainment, brand marketing, sports, and/or live events
• A genuine passion for marketing and the Harlem Globetrotters
• Self-starting personality and highly motivated, strategic, and creative
• Quick witted and adaptable to a fast-paced environment/industry
• Excellent communication, cross-group collaboration, and planning skills
• Experience being accountable to executive leadership
• Passion for driving cultural change
• Great collaborator who thrives working with others
• Cool with handling differences of opinion, with your own strong opinions lightly held
• Outcome and output oriented - dare we say 'relentless'?
• You thrive in diverse teams and in your approach to all that you do
• Nice to have experience of transforming a brand/ marketing approach in your career history
• Nice to have experience as a brand leader in a brand-centric organization
• Nice to have successful experience with brands targeting kids and families
• Consistently demonstrates grit and determination with innate ability to get stuff done
• Proficiency with Microsoft Office Suite; particularly PPT, Excel, Google Docs, and strong verbal and written communication skills
• Must be flexible and willing to work off hours, weekends and nights as needs dictate
• Open to travel and relocation (as part of potential career advancement)