Responsibilites:

The Director of Sales will drive portfolio performance, set volume plans, pricing, and objectives required to achieve set targets. The ideal candidate will be responsible for commercialization and distribution management including buildout of own sales team and developing relationships with major chain retailers in the state of California with the ability to grow with the company as we expand to new states.

This candidate will be responsible for achieving the company’s business objectives by:

• Leading, coaching and developing a high performing sales team that consistently delivers identified sales plans & targets

• Provide the leadership towards delivering brand volume, distribution and visibility while ensuring sustainable profitable growth across the company product portfolio.

• Develop and implement a comprehensive annual operating plan and work directly with executive team to manage the P&L to the identified targets.

• Leading the distributor and managing major chain retailers through:

• Managing annual/quarterly/monthly business planning meetings

• Meeting or exceeding all short- and long-term goals through effective planning and execution

• Managing fridge placement contracts and incentive programs with major retailers

• Price management

• Sales incentive program creation and activation

• Motivate and develop sales team by providing clear focus, expectations, and leadership

• Communicate, measure, course correct distributor performance against monthly objectives

• Drive retail execution standards and chain ad feature performance

• Measure performance by spending time in field to evaluate and coach team

• Holding meetings with each distributor to review performance against goals, discuss marketing programs and plans for ongoing execution.

• Provide distributor insights that deliver proactive, collaborative, and actionable plans

• Drive coordination and alignments across all functional groups including sales team, retailer, marketing team

• Utilizing data from BDS Analytics as well as employing marketing tools to influence retailer and distributor focus.

• Participate in necessary trade events (industry, retail and/or consumer) such as Hall of Flowers, MJ Biz, trade shows, events, etc.

• Setting budget with executive team and monitoring sales team performance vs budget to ensure that spending stays within budget and on strategy.

• Comply with all company policies and procedures, ensuring that all activities are conducted within local, state and federal laws.