Job description
Who You Are: You have an innate talent for mining e-com data, providing analysis, and making recommendations for what to do with your findings. You have an entrepreneurial spirit, are endlessly curious, are driven by a growth mindset, and have a passion for all things data and e-commerce!
The Task At Hand: The Data Analyst, E-commerce and DTC reports directly to the Senior Director, Digital Marketing and E-commerce and plays a critical role in sales forecasting and providing business insights to accelerate profitable growth within our direct-to-consumer channel. This highly cross-functional position will be the go-to for all things data-related for the growing E-commerce channel.
In This Role, You Will:
- Own the analysis and reporting of key data inputs for our DTC business, including sales, retention, churn, order frequency, etc., monitor ROI of marketing spend, and bring forward insights to aid in the development of programs to drive revenue, loyalty retention and CLTV
- Provide weekly reporting and insights to support day-to-day business management, including demand planning and forecasting, inventory management, promotions, marketing programs
- Deliver monthly e-commerce sales and revenue forecast along with SKU-level demand forecast leveraging historical trends and marketing spend and activity to ensure accuracy
- Perform ongoing customer segmentation analysis to understand better the most loyal and at-risk customers to aid in developing programs to address relevant cohorts and to define acquisition targets for prospecting and maximizing RFM
- Deep dive into the DTC portfolio to understand product interactions and ongoing trends to inform opportunities for cross-selling incrementality, SKU rationalization, product inventory gaps, and or pricing optimization opportunities
- Partner with the digital team to help optimize marketing efficiency and effectiveness, including analyzing A/B testing results across channels to drive customer conversion and retention
- Ensure ongoing data integrity and data security; works to continuously optimize tools and processes for efficiency; document business requirements, processes, and data mapping for stakeholders
- Publish regular KPI dashboards and reports to executive leadership and the Board of Directors
Must Haves:
- One to three years of professional experience as a business or sales analyst or in a role conducting forecasting, sales reporting, marketing mix modeling, data modeling
- Experience in a direct-to-consumer e-commerce business, ideally experience with a subscription business within the CPG or the food and beverage retail industry
- Degree in Business, Data Science, Information Systems, or Statistics with related work experience, or equivalent years of professional experience preferred
- Knowledge of data warehouse fundamentals and development
- Advance knowledge of SQL or similar querying language, ELT and ETL tools, Google Analytics, media metrics and reporting tools, marketing attribution models, data visualization tools
- Experience modeling disparate data sets and visualizing data with the ability to convey meaningful and accurate insights
- Understanding of or strong aptitude to learn digital media metrics, including CPM, CPC, CPA, CAC, CVR, ROAS, CLTV, and all marketing levers to drive a DTC business
- Strong project management, organizational skills, and superior attention to detail
- Self-starter with the ability to collaborate in a team-oriented environment and the ability to adapt to evolving priorities and business needs
- Able to communicate complex ideas clearly and concisely; strong presentation skills
Compensation:
- The anticipated salary range for this position is $80,000-$100,000. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.
Additional:
- Employee Equity
- Annual Bonus
- Unlimited Paid Time Off
- Paid Volunteer Time
- Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections
- New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of farm-to-fridge baby food, and Stork breast milk shipping service for those who travel
- Medical Insurance for the employee covered at 100% on select Kaiser and PPO plans, as well as offer additional plan options at a reduced cost to the employee
- Vision and Dental Insurance covered at 100% for the employee
- 401(k)
- Employee Discounts and quarterly Farm to Fridge home deliveries
- Life insurance
- Flexible spending account (Medical and Dependent Care) and Health savings accounts for applicable plans
- Cell and Internet Stipend
- Employee assistance program (EAP)
- And so much more!
Who We Are
Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.
Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.
We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and
collaborative culture that values humility, honesty, passion, positive social impact, and fun.
Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.
Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A farm, a proud equal opportunity employer. In your application, please feel free to note which pronouns you use.
In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
You must reside in the United States to be considered for this position.
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