Job description
Are you looking to join a fast-growing technology company in the SAAS sector? Are you an experienced Marketing Creative with copywriting, analytics, and management skills looking for a company where you will stand out and be recognized for your contributions in helping scale an early-stage tech company? Are you comfortable working with talented and driven people pushing you to be better? If so read on - you might be a great fit.
MaidCentral is a rapidly growing company and is looking for top talent to help us reach our well-defined audience of residential cleaning business owners. We help our customers create better jobs for their employees, happier customers for their business, and more profits and success. You will direct our marketing efforts. We have a proven product and a reputation as the best product in our vertical.
MaidCentral is a rapidly growing company and is looking for top talent to help us reach our well-defined audience of residential cleaning business owners. We help our customers create better jobs for their employees, happier customers for their business, and more profits and success. You will direct our marketing efforts. We have a proven product and a reputation as the best product in our vertical.
Responsibilities
- Work closely with the CEO and Director of Sales & Marketing to craft MaidCentral's content strategy to align with our ICP buyer’s journey from prospect to customer.
- Create 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).
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Ensure that SEO strategies are effectively implemented.
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Create content for a variety of platforms including blogs, websites, and social media.
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Manage and grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs.
- Develop, produce, and manage the entire content creation process to produce high-quality content with ICP problems to be solved in mind
- Cultivate a diverse portfolio of assets ensuring a consistent brand voice and message
- Manage vendor, agency, and freelancer relationships to help produce and promote high-quality content for website, blogs, videos, podcast, social media posts/campaigns, email campaigns, e-books, whitepapers, sales materials, etc.
- Work closely with marketing, sales, client success, and senior leadership to create & promote produced content
- Help create and contribute to a marketing content calendar, allocating resources, determining targets and timelines
- Share in setting and achieving marketing performance goals and objectives
- Develop a comprehensive database of reference customers and success stories that can be used to directly support sales and marketing activities, PR, thought leadership, analyst relations, and strategic partnerships
- Manage a spectrum of marketing initiatives as needed, including meetups, community forums, advisory boards, referral programs, etc. with a keen focus on driving retention, growth, and referrals.
Education Required
- 3-5 years of content/community marketing experience
- Bachelor's degree in Communications, Marketing, or Business Administration preferred.
Knowledge And Skills
- Able to work independently outside established structure (Startup).
- Organization and program management skills.
- 3-5 years of content/community marketing experience
- Proven curiosity for quantitative data analysis for measuring program effectiveness
- Experience in end-to-end webinar, focus group, and user group management
- Experience with event management and related technology
- Experience with marketing automation technologies (e.g. HubSpot, Marketo, etc).
- Hubspot Certified - Preferred
- Analytic skills (measurement, ROI).
- Digital campaigns and events.
MaidCentral is a cloud-based field service solution for the residential cleaning industry. The solution caters to cleaning businesses looking to scale their operations and increase profitability. MaidCentral is an all-in-one solution designed to help small businesses achieve greater success: integrating all the various tools they need to run their business into one Enterprise Resource Planning tool. Scheduling, Dispatch, Payroll, Marketing, Sales, Process Management, Efficiency and Productivity Tools, Quality Management, Reporting, and much more.
MaidCentral is a tool that cleaning business owners invest in to solve the challenges they face to grow and create success. We are a fast-growing company with a culture of excellence and achievement. We have 30+ years of sustained success in the home cleaning industry and are experts in our field.
Benefits
MaidCentral is a tool that cleaning business owners invest in to solve the challenges they face to grow and create success. We are a fast-growing company with a culture of excellence and achievement. We have 30+ years of sustained success in the home cleaning industry and are experts in our field.
Benefits
- Remote, hybrid, or in person working environment.
- Start-up culture backed by 30+ years of experience – for those looking to work hard and develop in a rewarding career with growth opportunities.
- Performance-based compensation and incentive programs
- Benefits package, including medical
- 401k plan with company matching
- Paid time off
Values
- Growth Mindset - We are looking for people that appreciate a challenge. We are focused on incremental improvement of both ourselves and the product. Creating a better future is our ultimate driver.
- Candid Communication - We don’t sugarcoat anything, and you’ll never wonder where we stand: we’re direct, honest, and candid for the greater good. We’re each other's toughest critics - but we’re also each other’s biggest fans and loudest supporters. Feedback is fast and furious and always focused on creating the best outcome for our customers.
- Achievement Focussed - We don't just like to talk about things. We get things done. We are doers, and we care about results. We think critically and then put that into action to solve problems big and small for our team and for our partners.
- Customer Driven - We are obsessed with our mission to create a platform that elevates the home cleaning industry. Our mission is to help our partner companies create happier customers, better jobs for their employees, and more success and profits that they can reinvest and grow. We are driven to give our partners the tools, data, and support they need to thrive in every facet of their business.
- Play The Long Game - We are committed to building a world-class product in support of our partners and our industry. We don't take shortcuts, and we don't let short-term wins distract us from our long-term vision. We are process-driven. We build repeatable and scalable systems that help us deliver consistently delightful results.
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