Job description
The expected base salary for this position ranges from $127,500 - $159,375. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.
About Campari
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry.
It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in 20 countries and employs approximately 4,000 people.
General Description of the Role
As the Brand Manager (BM) for Core Tequila, you will be a driving force in supporting the growth plans for Espolon Tequila & owning the growth of Cabo Wabo Tequila. Espolon is on pace to become the largest contributor in volume and value for Campari America over the coming years and this role will be critical in unlocking the myriad of opportunities this brand has in continuing to recruit its core consumer and broadening our appeal with a quickly growing multicultural consumer opportunity. Cabo Wabo has unlocked a major new opportunity with a key Through-the-Line partnership that will help this storied brand reach new heights.
There is a shared responsibility of this role across brands and for Espolon this role will support the SBM execute upon the brand’s strategy to continue aggressively recruiting consumers, build the brand in culture through a series of acts and partnerships, and be a key partner in ideating how Espolon remains one of the most disruptive brands in the category. For Cabo Wabo this role will build and execute strategic and annual plans that will drive re-consideration of this well-known brand among consumers in the US. You will be responsible for leading brand initiatives, communication planning, product development, program activation, and consumer insights while leading the total P&L. Working collaboratively with cross functional local teams, the global teams and multiple agencies, the Brand Manager – Mexican Spirits, will be a strong collaborator and able to align multiple stakeholders on the vision and execution plans. The ideal candidate will understand business and brand building in competitive categories, have a strong consumer culture mindset and the ability to shape local consumer communications connecting plans across the different marketing touchpoints. This is a highly visible role working on high-growth brands in the number one market in the world.
This Brand Manager role will be based in New York City.
Key Responsibilities
Marketing Strategy & Execution
- Lead development of Brand Planning and Strategy across all areas of Brand Management to deliver value, volume and market share growth goals while building short and long term brand image and equity.
- Diagnose key issues and opportunities facing your portfolio and develop multi-year strategies to address these for your portfolio of brands.
- Lead annual integrated marketing and communication planning, serve as brand(s) owner to ensure consistent brand strategy across all marketing touchpoints.
- Have a deep understanding of the consumer and translate the intelligence into a brand strategy and execution plan.
- Partner with internal media team to develop strategy recommendations while optimizing ROI.
Product/Program Development and Execution
- Lead consumer activation plan across advertising, digital and social media, public relations, special events and sponsorships.
- Work with external agencies, internal support functions, Global and creative partners to develop advertising and creative content plans.
- In partnership with our Global Strategic Marketing team manage all aspects of product development initiatives using Campari’s innovation gate process (i.e testing, insights, business case modeling, etc.)
- Work with our partners in Global Strategic Marketing, Commercial & Customer Marketing, and Sales to ensure that brand building activities brought to life remain on strategy.
Cross-Functional Execution
- Proactively manage and analyze the brand’s P&L including pricing analysis, promotional strategy, SKU management, and managing your A&P budgets to ensure efficiencies in the annual plan.
- In partnership with our local Commercial teams identify opportunities for portfolio or geographic expansion and identify growth model to achieve goals.
- Work with our Commercial teams to ensure that BTL efforts are focused on the appropriate areas to grow the brand across TTL touchpoints.
Experience Required
- 5 + years in brand management with CPG experience, spirits background preferred
- Passion for spirits industry
- Strong understanding of marketing strategy and ability to develop marketing tactics that deliver on brand objectives
- Creative thinker who can champion the brand and bring it to life
- Strong analytical skills, problem solving and financial/business understanding
- Strong ability to effectively present and communicate to leadership and cross functional teams
- Ability to build collaborative relationships, influence and work cross functionally
- Can distill consumer insights, competitive and category trends into areas opportunity leveraging strong judgment
- Thrives in an environment that is demanding and fast-paced, and able to adapt to changing situations
- Highly proficient in PowerPoint, Word, Excel, Data Analysis, Syndicated Research (i.e. Nielsen)
- Ability to travel up to 20%
Education / Professional Qualifications
- MBA preferred; BA/BS required
How to Apply
To Apply to this role, and see all Campari job openings, please visit:
https://www.camparigroup.com/en/page/people/careers.
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. We do not and will not discriminate in employment and personnel practices on the basis of race, sex or sexual orientation, age, disability, religion, national origin or any other basis prohibited by applicable laws, regulations and ordinances.
To learn more about Campari Group, please visit www.camparigroup.com.
Please enjoy our brands responsibly.
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