Assistant Director of Marketing

Office of Marketing & Communications

The Grainger College of Engineering

University of Illinois Urbana-Champaign

The Office of Marketing & Communications in The Grainger College of Engineering seeks applicants for an Assistant Director of Marketing position. This position manages the strategic marketing efforts for The Grainger College of Engineering’s owned and paid media. This position will develop, manage and execute marketing strategies that increase brand awareness, establish and enhance brand positioning, deepen connections and favorability with key audiences and move them to action.

Duties and Responsibilities:

Marketing Strategy

• Guide and manage the development of The Grainger College of Engineering’s marketing communications plans for student recruitment, reputation marketing and student programming, and execute projects that drive that strategy
• Act as the main point of contact between Grainger Engineering’s Office of Marketing & Communications (OMC) and the college’s Graduate, Professional and Online Programs Office (GPO) and manage all graduate program marketing strategy, planning and implementation
• Manage marketing communications staff and work with external consultants to generate strong brand, recruitment and reputation marketing campaigns and programs across paid and owned media
• Assist with developing, monitoring, analyzing, and refining digital advertising efforts
• Assist with collecting and analyzing data, implement decisions based on that data, and experiment aggressively to learn what is working in the market
• Work in concert with web team members to implement web-based marketing strategies and ensure college websites reflect the brand, marketing goals and overall college digital strategy
• Collaborate on strategy development with departments and units coordinating marketing efforts across the entire college
• Explore, develop and implement innovative marketing approaches that will be effective and have significant positive impact on the stature of the college

Marketing Management

• Work collaboratively with the marketing communications team responsible for conceptualizing, planning, developing, and producing marketing materials in all mediums for a broad range of objectives and audiences
• Collaborate with college communicators in departments, units and institutes to ensure marketing activities articulate, refine, and amplify the college and university brand, and are aligned with centrally coordinated plans
• Participate in concepting and copywriting on various projects
• Work closely with the creative team to ensure that video and design projects meet the marketing needs and quality standards of the college
• Work with team members from across the Office of Marketing & Communications to develop materials, events and communications that will ensure over time all college personnel understand how to build the brand in everything they do
• Oversee the college’s Google brand and analytics ecosystem including, but not limited to Analytics, Search Console, My Business, Tag Manager
• Track campaigns and monitor, evaluate, and report on multi-channel performance
• Move quickly and flexibly, work on projects simultaneously, and resolve complex situations
• Supervise marketing communications staff and student workers, delegate work, review completed tasks, and provide guidance
• Other duties as assigned

Minimum Qualifications:

• Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
• Three (3) years of marketing experience
• Demonstrated experience with digital media management in a marketing communications environment
• Experience in using and knowledge of current social media platforms for strategic communications or brand and reputation development

Preferred Qualifications:

• Experience with utilizing web tracking technology (UTM codes, GA tags, etc.)
• Experience in the Google brand and analytics ecosystem.
• Strong experience in social media and web-based analytic tools to provide data-based decision support around content generation and distribution strategies
• Communication and marketing experience in a university setting

Knowledge, Skills and Abilities:

• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• Proven organizational skills
• Up-to-date on the latest trends in digital marketing technologies
• Ability to work collaboratively and effectively in a team-based, dynamic environment that involves diverse group of developers, writers, designers, and videographers.
• Ability to develop effective working relationships with faculty, staff, students, alumni, media and others

Appointment Information

This is a 100% full-time Civil Service Marketing Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after the closing date. The minimum salary is $65,000, commensurate with experience and qualifications.

For more information on Civil Service classifications, please visit the SUCSS web site at https://www.sucss.illinois.gov/pages/classspec/default.aspx.

Application Procedures & Deadline Information

Applications must be received by 6:00 pm (CST) on January 31, 2023. Apply for this position using the Apply Now button at the top or bottom of this posting. Please upload your cover letter, resume, and names/contact information for three references. In order to be considered as a transfer candidate, you must apply for this position. Applications not submitted through https://jobs.illinois.edu will not be considered. For further information about this specific position, please contact Rachael Coleman at rfoll2@illinois.edu. For questions regarding the application process, please contact 217-333-2137.

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, COVID-19 vaccination requirement, and employment eligibility review through E-Verify.

Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal, or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing accessibility@illinois.edu.

Requisition ID: 1014489
Job Category: Administrative
Apply at: https://jobs.illinois.edu