Job description

Responsibilities

Company Overview:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Why Join Us:
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the Role:
Our Ad Operations team is essential to enabling flawless ad campaign executions, ensuring an optimized experience for both our users and brand partners. This team lends their technical and operational know how to help better support and inform our sales and planning teams, our clients, and our product teams, ensuring we continue to offer best-in-class platform capabilities for brands of all sizes. We are looking for a dynamic Ad Operations Specialist who can jump in and cover a wide range of technical responsibilities, from coordinating cross-functionally to trafficking campaigns and quarterbacking the campaign reservation process. This person should be proactive and a technical problem solver, interested in working collaboratively to support our evolving ad platform.

Responsibilities:

• Own the set-up process, campaign management, and reporting for reservation and auction managed service campaigns.
• Monitor self-serve campaign delivery to ensure campaigns reach the target audience, run smoothly, and exceed brands’ expectations; this includes collaborating with teams on creative approvals, troubleshooting issues, managing scheduled and ad hoc report requests, and escalating issues to internal and external teams.
• Provide input to clients on effective campaign setup including tagging, targeting, and the use of mobile app and pixel tracking technologies to meet client KPIs.
• Serve as the key point of contact and support for Client Solutions in technical client communications.
• Troubleshoot, escalate and remediate technical platform issues in partnership with Product and Engineering support teams.
• Guide clients in their TikTok Pixel and mobile measurement partner (MMP) implementation and help evaluate setup prior to campaign launch.
• Create, organize and distribute technical/operational product documentation to support Product, Strategy and Operations (PSO) in general ad platform and feature walk-throughs.
• Participate in training that prepares internal teams for new products and updates within our ads platform.
• Partner with Sales, Client Solutions and PSO to collect customer feedback and identify opportunities to improve our products and services.

Qualifications

What You Need to Succeed:

• At least 2+ years of Ad Operations or technical client service experience
• Familiarity with self-serve and auction ad platforms a plus
• Experience managing branding & performance-based advertisers with a deep understanding of their challenges
• Experience helping clients execute custom campaigns centered around specific performance KPI’s
• Able to proactively troubleshoot and problem solve quickly and through the proper escalation process
• Ability to identify insights and analyze data to assess campaign performance
• Experience with ad verification, viewability and impression tracking partners (IAS, DV, DCM, MOAT)
• Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
• Proactive attitude with strong project management, organizational, and analytical skills
• Working knowledge of Microsoft Office: PowerPoint, Excel, and Word. Keynote knowledge a plus.
• A self-starter mentality with a keen eye for detail that thrives in a dynamic and collaborative work environment
• A passion for TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at accommodations@tiktok.com.

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