Job description

The agency worX is partnering with a global beauty & skincare company is seeking a Senior Beauty Copywriter who will ensure consistency in brand messaging and adjust the tone for individual mediums (digital, print, social) and consumer touchpoints (advertising, in-store, events).

Please note this is a hybrid and temporary opportunity to work in their NYC office*

PRINCIPAL OBJECTIVE:
This role will work cross-functionally with Global Marketing, Education, Online, PR, Product Development, Visual Merchandising and/or Travel Retail.

ACCOUNTABILITIES:

• Create engaging, brand-appropriate copy for product launches and re-promotes across all platforms.
• Write copy for all consumer-facing collateral.
• Work with Marketing to customize programs that achieve regional relevance.
• Work with Product Development to develop product claims.
• Work with PR to develop event hooks, invitations, taglines and press releases.
• Work with Education to ensure consistency of brand messaging and tone.
• Skillfully integrate our high-end, luxurious feel with strategic marketing messages.
• Conceptualize and write lifestyle stories to supplement product usage and perception.
• Conceptualize and write copy for all digital programs.
• Lead copy direction for retailers, ensuring freshness, consistency and timeliness.
• Collaborate with design to create a consistent visual and verbal landscape, always with an eye on what’s next.
• Write scripts for how-to voice-overs, animation loops and teaser videos.
• Collaborate with legal on claims and registrations.

QUALIFICATIONS:

• 5+ years of writing experience in related fields.
• Strong ability to write about products, paying special attention to tone, context and consistency.
• Experience working closely with art departments.
• Understanding nuances of communication in different mediums such as digital, email, social media and print.
• A collaborative spirit and positive responsiveness to feedback.

Pays: $70-$80/h dep on experience

Job Type: Full-time

Pay: $70.00 - $80.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift

COVID-19 considerations:
vaccination requirements

Ability to commute/relocate:

• New York, NY: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Copywriting: 5 years (Required)
• 360 campaigns: 5 years (Required)

Work Location: One location

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