Digital Air Strike is THE leading customer engagement technology partner helping 7,700+ businesses leverage digital and social media environments. Our technology, team, and culture contribute to the success of our clients. Digital Air Strike is recognized worldwide for its industry-leading technology & solutions and we are looking for elite professionals to join our growing team!

The Senior Product Manager leads the product vision and planning of all assigned platform products. The Senior Product Manager is a leader in planning, execution, and measurement initiatives supporting their assigned product lifecycles in accordance with the product roadmap. The Senior Product Manager will gather and prioritize product and customer requirements while documenting the epics and features according to current needs, as well as support the products’ ongoing maintenance and enhancements. They will be responsible for analyzing existing and new technologies, while staying in tune with current market developments and conducting competitive analysis.

The Senior Product Manager will work with the technology team, sales, marketing, client support, and business leaders, along with client and external stakeholders, to deliver the product(s) or enhancements to Client(s) and Clients’ customers. Additionally, they will interface with customers, sales, and marketing to drive product direction and confirm capabilities meet market needs to ensure revenue and customer satisfaction goals are exceeded.

Responsibilities

Leadership

• Deliver the product platform vision, product goals, release goals/acceptance criteria, desired business outcomes, and prioritized features and products to the Product Owner and Scrum Master to enable successful functional design and product development
• Formulate new product concepts or product enhancements to existing products to deliver on revenue goals and business KPIs (Key Performance Indicators)
• Act as the Subject Matter Expert for the product platform and provides or facilitates getting key information out to enable supporting and implementing the owned products
• Identify improvements and changes in process, packaging, positioning, messaging, and targeting to enhance product revenues and direct cost attributed to product
• Build and confirm new product business case and vision with stakeholders
• Maintain a product roadmap for owned products

Management & Execution

• Manage and prioritize product roadmap and backlog for the assigned Digital Air Strike product platform
• Work with internal and external stakeholders to ensure we are capturing the proper requirements, business cases, and user stories for assigned products
• Monitor product financial, sales, and marketing metrics, interpret the data for trends, and formulate any corrective action
• Act as a liaison for products between operations, client success, marketing, sales teams, and Digital Air Strike leadership
• Lead daily standups and weekly sprint grooming/planning meetings with the development team
• Identify customers’ needs and strategize how we can help fulfill those needs through our technology and solutions
• Define and analyze what success looks like for each existing and new product
• Measure and assess client satisfaction with new product introductions

Experience

• Bachelor’s or Master's degree in Computer Science, Computer Engineering, Business or related field from an accredited university, advanced technical education from a recognized program, or demonstrated technical knowledge and equivalent work experience
• 3+ years of experience in building digital products for digital marketing, digital advertising or other relevant experience on social media platforms, display advertising networks, search platforms and other digital marketing platforms
• 5+ years of experience in marketing, business management, sales/presales, product development, or consulting environment in a technology-focused role, preferably automotive retail software
• Working knowledge of delivering products with Lean, Agile with Scrum
• Advanced interpersonal communication skills and ability to relate with and understand business audience and develop technology solutions
• Working experience in conducting competitive research and analysis
• Extremely strong at executive presentations (framing arguments, design of information, presence when presenting)

Benefits

The health, happiness, and financial success of our employees is the basis of our comprehensive and generous benefits program which includes, but is not limited to, the following:

• FREE & Company Subsidized Health Insurance Plans - Medical, Dental & Vision
• Flexible Spending Account, Dependent Care FSA, Health Savings Account, & Commuter Benefits
• FREE Life, Short-term and Long-term Disability Insurance
• FREE Employee Assistance Program for Mental Wellness & Life Planning
• Pet Care Discount Program for Veterinary Care
• 401k & Roth 401k
• Incentive Stock Options
• Tuition & Training Reimbursement Programs
• 11 Paid Holidays & Competitive PTO
• Monthly Bonus 1/2 Day Fridays
• Paid Parental Leave
• Modern, fun, and friendly work environment, and more!

Equal Opportunity Employer

Digital Air Strike provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.