Job description

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals!

The Sr. Media Specialist is responsible for working collaboratively with internal and external stakeholders to develop and execute B2B and/or B2C multimedia advertising campaigns with the goal of driving new business to support the sales organization’s goals and business objectives.

The Sr. Media Specialist develops and executes media campaigns that guide the target audience through the sales funnel and drive results through a variety of digital (OLA) and OOH platforms. This position is data-driven to achieve maximum results.

Outcomes and Activities:

• This position will work from home; occasional planned travel to a Southfield, Michigan office location may be required. However, this position is permitted to work at an office location if requested by the team member.
• Develop strategic, on-brand media campaigns that are aligned with business objectives, collaborating with Marketing, Sales, Product, Analytics, Talent Acquisition, and other departments as needed.
• Responsible for daily, weekly, and monthly campaign performance tracking, budget management and KPI tracking, including conversions, cost per clicks, and cost per acquisition; ensure targeting and bidding strategies support goals and are optimized for maximum results.
• Quantify business value of media campaigns and recommend new opportunities to grow and optimize media spend.
• Interpret analytics to identify personas for messaging and advertisement delivery.
• Provide strategic copy and multimedia creative direction for all advertising channels, including OOH opportunities, industry publications, and paid search, social, display, etc.
• Implement media strategy and support delivery of advertising campaigns from conception to refinement.
• Setup, deploy and monitor campaigns in Google, Bing, social channels, and other OLA opportunities. monitoring to finetune campaigns across all platforms.
• Manage and execute media calendar, ensuring all assets are developed, approved, and submitted within deadlines.
• Identify new media opportunities to test based on analytics data and research throughout the year.
• Implement analytical frameworks to track and report on key KPIs based on objectives and learning agenda and determine the conversion ROI.
• Support company growth initiatives relating to target audience, quality and evaluation of acquisition costs, tracking the customer journey by marketing channel to determine the effectiveness on engagement and conversion.

Knowledge and Skills:

• Strategic & analytic orientation, such as:
• Proven track record of decision making and problem solving based on analytics.
• Conceptual thinking skills balanced with a strong quantitative mindset.
• Objective data analysis of paid media programs, including ongoing optimization, and tracking and analyzing test-and-learn plans.
• Results-focused, able to achieve both short- and long-term goals based on desired outcomes.
• Lead and execute an agenda in an uncertain and fluid environment with untapped learning opportunities.
• Conduct market and competitor analysis and research to obtain audience insights and stay on the cutting edge of strategic marketing and editorial trends.
• Prepare strategic and analytical insights into clear, concise, and executive-ready presentations.
• Work with external media partners to develop and execute plans that optimize ROI.
• Decisionmaker with strong business judgment, leadership, and integrity who brings a healthy, persistent, yet responsible approach to business.
• Positive, professional, determined, calm and focused when faced with challenging situations.
• Self-driven, motivated to help, and able to perform with minimal supervision in a team environment.

Requirements:

• Bachelor degree in Marketing, Advertising, Communications, or related field.
• Minimum 5 years of experience in marketing, product, and/or tech organizations.
• Experience solving problems using analytical tools, such as Google Analytics, social media analytics platforms, etc., and/or partnering with analytics teams.
• Understanding of media principles, planning and buying functions, programmatic advertising and other media buys.
• Experience with search engine and social media advertising platforms.
• Experience with in-market testing.

Preferred:

• Background in automotive or finance industry.
• Experience running paid media programs with significant budgets across multiple channels.

Targeted Compensation: $86,500 - $101,000 + an annual bonus plan

Our Company Values:

To be successful in this role, Team Members need to be:

• Positive by maintaining resiliency and focusing on solutions
• Respectful by collaborating and actively listening
• Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
• Direct by effectively communicating and conveying courage
• Earnest by taking accountability, applying feedback and effectively planning and priority setting

Expectations:

• Remain compliant with our policies processes and legal guidelines
• All other duties as assigned
• Attendance as required by department

Advice!

We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application!

P.S.

We have great details around our stats, success, history and more. We’re proud of our culture and are happy to share why – let’s talk!

Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.

Credit Acceptance is dedicated to providing an inclusive environment for all. We are proud to be an Equal Opportunity Employer and value a culturally diverse workforce. We believe in ensuring all team members demonstrate mutual respect for one another. All qualified applicants will receive consideration for employment without regard to protected characteristics like age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

California Residents: Please click herefor the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.

Job Type: Full-time

Pay: $86,500.00 - $101,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday
• Self-determined schedule
• Weekend availability

Supplemental pay types:

• Bonus pay

Application Question(s):

• Have you completed a bachelor's degree in Marketing, Advertising, Communications or closely related field? If closely related, which field?
• What martech platforms do you have experience with?
• Do you have experience with media buying? If so, what's the largest annual spend that you've been responsible for?

Experience:

• Marketing: 5 years (Required)

Work Location: Remote

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