Posting Number

req16029

Department

Surgery

Department Website Link

www.surgery.arizona.edu

Location

UAHS - Tucson

Address

1501 N Campbell Ave., Tucson, AZ 85724 USA

Position Highlights

Are you seeking a career where you are the superstar behind our marketing initiatives? Are you someone that performs above the minimum requirements and uses serious creativity as the catalyst towards success? If this sounds like an environment where you would thrive, the Department of Surgery wants to hear from you. We are offering an excellent opportunity for a Marketing Specialist to cultivate and strengthen the Department of Surgery's visibility in the Tucson community and nationwide, through the management of strategic communications.

The Marketing Specialist will collaborate regularly with our surgeons, researchers, administrative staff, hospital marketing and communications, external vendors, and other department stakeholders to help develop and execute a strategic marketing plan. This includes analyzing the effectiveness of current external/internal communication strategies; proposing new ideas to reach target audiences; and creating compelling, brand aligned and audience-appropriate content. This position requires a high degree of professionalism. Exercising initiative, resourcefulness, integrity, and good judgment will be essential.

The University of Arizona has been recognized for our innovative work-life programs.

Duties & Responsibilities

• Develop and execute strategic marketing plan for department with guidance of department chair, administrative leadership, division chiefs, and program managers.
• Plan, manage, and execute cross-channel social media campaigns (Facebook, Twitter, Instagram) to highlight department divisions, programs, and news. Optimize content across channels and monitor social performance to determine which strategies are most effective for growing our audience and strengthening engagement.
• Promote department research and educational programs through content marketing, crafting compelling stories to share on the Quick Snips blog and other department and institutional channels.
• Develop, pitch, and draft press releases for significant research or other department news. Serve as a contact to help field media inquiries.
• Collaborate with College of Medicine – Tucson, University of Arizona Health Sciences, and University of Arizona partners to further expand reach of content and promote collaboration between related departments or programs.
• Work with hospital marketing, communications, and business development teams to address clinical marketing needs, including supporting strategic collateral creation.
• Monitor and regularly update the Department of Surgery website, identify opportunities for search engine optimization, and use Google Analytics to inform website development.
• Develop and create monthly department Quick Snips e-newsletter and actively grow newsletter audience.
• Write marketing and promotional copy, including copy for webpages, social media, department announcements, and print collateral.
• Help plan and drive promotion of department events.
• Represent department at academic and community outreach events, including distributing marketing collateral and promotional products, live Tweeting, and photography.
• Encourage UArizona brand awareness throughout the department. Provide education, resources, and guidance to align marketing and communications materials with institutional brand standards.
• Manage department print and promotional product requests, working with internal and external university-approved vendors as needed.
• Participate in meetings and conferences pertinent to area of responsibility.
• Investigate, evaluate, and help resolve social media and marketing problems or situations as they arise in the department.

Minimum Qualifications

Preferred Qualifications

Previous marketing experience in academic medicine.

UA experience.

FLSA

Non-Exempt

Full Time/Part Time

Part Time

Number of Hours Worked per Week

10-15

Job FTE

.375

Work Calendar

Fiscal

Job Category

Communication and Marketing

Benefits Eligible

No Benefits

Rate of Pay

DOE

Compensation Type

hourly rate

Grade

7

Career Stream and Level

PC2

Job Family

Marketing

Job Function

Communications & Marketing

Type of criminal background check required:

Name-based criminal background check (non-security sensitive)

Number of Vacancies

1

Target Hire Date

Expected End Date

Contact Information for Candidates

Jessica Holmgren | jholmgren@arizona.edu

Open Date

5/15/2023

Open Until Filled

Yes

Documents Needed to Apply

Resume and Cover Letter

Special Instructions to Applicant

Diversity Statement

At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As a Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.