We seek a B2B marketing professional with Marketo experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.

The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.

Responsibilities will include, but are not limited to:

• Responsible for the development and deployment of lifecycle trigger automation, ad-hoc promotions, and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.

• Work cross-functionally with product, product marketing, and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements

• Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs

• Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.

• Work with copywriters and designers to create compelling email content

• Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.

• Knowledge about email compliance (CAN-SPAM, GDPR, CASL)

• SQL experience is a plus

• Knowledge of velocity scripting and custom objects is a plus

The ideal candidate

• Email marketing, lifecycle marketing, or retention marketing experience at a B2B brand

• Experience with Marketo, certification ideal

• Experience using Canva, Excel, and Big Query

• Brings a vivid sense of curiosity and creativity that helps drive projects forward

• Has the interpersonal and communication skills to successfully manage stakeholders

• Avid learner who takes it upon themself to get smart on new topics, systems, and markets

• Expert project manager and never miss a detail

#LI-Jacob

#LI-Viator

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