Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in 20 countries, and employs approximately 4,000 people.

As a temporary contractor for Senior Brand Manager (SBM) for Vodka, Gin & Ouzo, you will be deeply embedded in the business for the length of your contract helping to execute and adjust the long-term vision and strategy for the Vodka, Gin and Ouzo categories, which includes Campari America’s #1 brand by volume and Commercial Leading Pillar, SKYY Vodka. Along with SKYY Infusions, Bulldog Gin, Ouzo 12, JMXO and others that may be launched in this critical and dynamic category for the Group this is a highly visible role that will require heavy cross-functional work and leading from the front. The primary responsibility is to build the roadmap and drive profitable growth, by being a key strategic business leader. You will have a direct report and multiple agencies to drive a portfolio of brands in the USA and be part of an environment that pushes the boundaries, finds ways to connect the brands to culture and is highly collaborative. The ideal candidate will have a proven track record managing multi-million-dollar budgets and leading consumer communication, engagement and connecting plans across the different marketing touchpoints. This opportunity is unique to someone who has great confidence, proven ability to delivery big picture thinking and demonstrated strengths in team leadership, collaboration and developing others.

KEY RESPONSIBILITIES

Brand Strategy

Lead the implementation of the established long-term vision for a portfolio of brands to deliver and exceed financial goals. Implement the annual brand marketing plans by aligning with VP Marketing, partnering cross functionally, and leading the SKYY Brand Manager. Guide and promote brand building practices across the organization and champion the vision across a variety of stakeholders including the leadership team, trade, sales and distributors. Be the brand lead for quarterly business reviews delivered to the leadership team, driving outcomes and actions to achieve the business goals. Drive the development of all marketing assets and selling tools in partnership with sales and CCM team members to ensure cohesive and impactful messaging that will deliver on the brand objectives.

Financial

Responsible for brand financials including guidance on where and how the brands should be investing based on the overall strategy, driving total efficiencies in the marketing budget and providing analysis on spending vs. plans. Lead the portfolio of brand’s P&L for a marketing driven organization, working to build brands with strong equity that will enable increased value delivery over time.

Communication Strategy
Lead agencies (creative, media buying, experiential social/influencer) and work with internal partners (PR and Digital) to develop and execute integrated and highly impactful communications for the brands, across multiple consumer touchpoints. Ensure communications are delivering on the brand’s strategic goals. Engage and mobilize sales and distributor partners to drive not only enthusiasm but concrete execution excellence through the line.
Insights, Innovation & Analytics Collaborate with the strategy, innovation and insights team to discover and capitalize on all growth opportunities in the markets, such as, distribution, size mix, pricing, market exploration, new consumer unlocks etc. Lead new size and brand extension developments through the Campari springboard process and support innovation team on potential new brands within the vodka, gin and ouzo space. Review regular brand performance reports and conduct additional analysis each month to be highly connected with the specific brand challenges and opportunities as they track throughout the year. Provide regular updates and recommendations for actions to management and collaborating teams.

Leadership
Directly manage one team member. Lead multiple agencies and the IAT to deliver all consumer facing consumer communications. Collaborate closely with multiple stakeholders including Global Strategic Marketing, Sales, Trade Marketing, Finance and Legal.

REQUIREMENTS

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. We do not and will not discriminate in employment and personnel practices on the basis of race, sex or sexual orientation, age, disability, religion, national origin or any other basis prohibited by applicable laws, regulations and ordinances.

To learn more about Campari Group, please visit www.camparigroup.com.
Please enjoy our brands responsibly