Retail & Web Copywriter

Full Time
Pittsburgh, PA
Posted
Job description

Levin Furniture & Mattress is hiring a Retail & Web Copywriter in Robinson - North Fayette Twp., PA!


We’re a family-owned company with a history of caring for our employees, customers and community. Join the Levin Team today!


Levin Furniture & Mattress Compensation and Benefits Program:


  • Competitive Compensation and Paid Training
  • Growth Opportunities – Levin’s loves to promote from within
  • Great Benefits – Medical, Dental, Vision, Life & Disability, 401k, and PTO
  • Generous Employee Discount
  • Friendly, Supportive Work Environment

Purpose:

As our writing resource you will be responsible for creating a wide variety of content for our brands, including website copy, ad copy, social media content, Search Engine Optimization content, print/direct mail content and more. We are looking for a writer who understands retail – you’ll need the ability to create excitement while maintaining brand standards when writing for a variety of platforms.

This is a great opportunity to be a part of a +100 year old family of brands that thinks like a startup. You will have a direct opportunity to positively impact our company and customers across Pennsylvania and Ohio.

Website Copy:

  • Organize assets from our vendors and merchandising team to create web product listings that are consistent, differentiate products, and help consumers imagine living in a more stylish and comfortable home.
  • We regularly add dozens of items, so you will have the opportunity to work across our full catalog of products.
  • You will also be tasked with continually reviewing existing product copy to find areas of improvement.
  • Work with internal resources and external agencies to improve search engine optimization – you will be a hands-on resource for optimizing product copy, headlines, introductory paragraphs, and more.
  • Continually review competitor, peer and aspirational sites for content strategies that can be adopted or altered to create a compelling online experience for our customers.

Digital Marketing Copy:

  • Provide copy for paid search programs, digital ad units and social media copy as needed.

Email Copy:

  • Provide positioning statements, headlines, subheads and calls-to-action for our promotional emails.
  • Create copy for emails that are part of our customer journey and automated email flows. (Welcome emails, abandoned cart emails, etc)

Print and Direct Mail:

  • Create copy elements for our ongoing print and direct mail programs: catalogs, newspaper inserts, direct mail postcards, and more.


Required Skills


Skills and Abilities:

  • Excellent proofreading and editing skills
  • Strong attention to detail
  • Outstanding critical thinking skills
  • Exceptional written and verbal communications skills
  • Ability to work in a fast-paced environment
  • Responsive to feedback

Physical Demands:

  • Ability to sit and reach at shoulder height regularly.
  • Ability to communicate effectively with customers and co-workers using telephone.
  • Ability to use vision to read documents and computer screen.
  • Ability to use hands to type information into computer.


Required Experience


Education and Experience:

  • Experience writing for both digital and traditional formats.
  • 3-5 years’ experience on the agency or client side as a copywriter (portfolio or samples required)
  • Experience working in/for the retail industry a definite plus.
  • An interest in interior design/home décor a plus.
  • Experience with content management systems a plus
  • Experience with Search Engine Optimization and Search Engine Marketing a plus

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