Retail Manager
Full Time
Salt Lake City, UT 84112
$68,000 - $75,000 a year
Posted Today
Job description
The University Campus Store is looking for innovative, energetic, and team-oriented individuals to join our team. We have been part of the University for over 100 years and serve a large and diverse campus community. Our unit is made up of the flagship University Campus Store, University Campus Store Health, University Campus Store Sandy, stadium, arena, and event locations, and ecommerce channels. With an emphasis on our student customer, we are a key retail service provider for students, alumni, faculty, staff, parents, prospective students, visitors, and University of Utah athletic fans.
The University Campus Store is seeking a Customer Engagement Manager to oversee the organization’s branding, creative direction, and marketing strategy to maximize sales while optimizing the customer experience, through in-store and online channels. They will ensure each touchpoint across the customer journey is engaging, positive and efficient while leading the design, coordination, and execution of all marketing materials for the Campus Store. This position oversees a creative team consisting of full-time, part-time and student employees who work to connect our diverse customer base to the products, events and services provided by the Campus Store. This includes digital communications, social media postings, presentations, signage and print collateral which align with store’s marketing and service initiatives through various marketing campaigns and events. This position will create innovative content that promotes the organization’s purpose and services to the campus community. Additionally, they will work closely with unit leadership and the merchandise buying team to ensure there is cohesive branding, signage, and visual assets throughout all sales departments and online, providing a consistent and outstanding experience however customers choose to engage with us.
Impact on Organization
The Campus Store is dedicated to supporting the mission of the University by fostering student success and preparing students from diverse backgrounds for lives of impact as leaders and citizens. The University of Utah believes in the responsible stewardship of our intellectual, physical, and financial resources, ensuring the long‐term success and viability of the institution. This position contributes to this mission through strategic leadership of the Campus Store Marketing team.
What does a successful candidate look like
Supervisor experience – You will provide clear and consistent direction and support to your direct reports, plan schedules and delegate responsibilities to achieve maximum performance.
Customer service skills – You will listen to customer feedback (internal and external), monitor service standards, and promptly address problem.
Communication skills – You will communicate clearly, both verbally and in writing, to your colleges and provide direction, support, and provide training as needed in your areas of expertise.
Organizational skills – You will demonstrate excellent time management skills, work well in a fast-paced environment, multitask, and keep customer priorities, staff duties, and operational processes organized.
Culture – through mentoring and by example, you will cultivate a supportive and inclusive work environment where all staff, customers and visitors have a sense of belonging in the store.
Responsibilities
- Create marketing and promotional calendars for upcoming events and clearly communicate deadlines and project plans to the organization.
- Determine effectiveness of all marketing campaigns and activities ensuring proper development, tracking, and evaluation. Perform detailed quantitative analysis on marketing campaigns to judge effectiveness.
- Create targeted campaigns using various marketing platforms including targeted and segmented email, social media, radio, direct mail, billboards, and print ads. Oversee the development of written, digital, photographic, and video content.
- Working closely with the buying team and sales managers to develop and implement sales and marketing campaigns to grow revenue for all Campus Store business channels.
- Maintain and organize the digital library of marketing files for ease of access by the marketing team and store management.
- Work in tandem with Auxiliary Services Marketing to strengthen communication to campus partners, customers, and clients, while promoting the Campus Store’s products, services, and purpose on campus.
- Develop a deep understanding for the customer and work with the Campus Store leaders and buying team to deliver a seamless shopping experience between online and in store.
- Work with the E-Commerce Manager to develop, manage and maximize our Pay-Per-Click, SEO, and affiliate marketing relationships.
- Develop mutually beneficial partnerships and programs with key campus partners (Utah Athletics, Alumni Association, faculty, and student leadership).
- Working in tandem with store leadership, develop and oversee a CRM growth strategy to expand our penetration to certain markets.
- Oversee in-store signage, digital feeds, light boxes, and graphics to ensure uniformity and consistent branding throughout all locations.
- Plan and excuse large and engaging in-store events to drive traffic into the retail locations, generate sales and promote the store as an engaging and exciting venue on campus.
- Promote brand awareness and grow sales with high profile vendors like, Apple, Starbucks and Under Armour while adhering to strict marketing guidelines.
- Create and report to Senior Management clear analytics for business planning purposes.
This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
Work Environment and Level of Frequency typically required
Nearly Continuously: Office environment.
Physical Requirements and Level of Frequency that may be required
Nearly Continuously: Sitting, hearing, listening, talking.
Often: Repetitive hand motion (such as typing), walking.
Seldom: Bending, reaching overhead.
Minimum Qualifications
Bachelor’s degree in a related area or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of hiring department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Master’s degree in a related area may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Preferences
- At least 2-4 years leading the customer experience, marketing and/or branding for an organization of similar size.
- Able to think creatively and demonstrate a high value on accuracy through strong organizational skills while ensuring a high standard for quality and service.
- Hand-on experience in creative process, marketing, graphic design, and brand development.
- Experience with email marketing platforms, like MailChimp, and marketing automation and personalization.
- Understanding of CRM platforms, customer data segmentation, and web analytics.
- Highly proficient in MS-Office (Word, Excel, PowerPoint) Adobe Photoshop, InDesign and Illustrator.
- Excellent oral and written communication skills
- Must display a high degree of professionalism and diplomacy.
- Bachelor’s degree in marketing, business administration or related field.
- Previous Retail or Hospitality experience preferred.
Type
Benefited Staff
Special Instructions Summary
Additional Information
The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.
Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34
CFR
part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:
Director/ Title IX Coordinator
Office of Equal Opportunity and Affirmative Action ( OEO /AA)
383 University Street, Level 1 OEO Suite
Salt Lake City, UT 84112
801-581-8365
oeo@utah.edu
Online reports may be submitted at oeo.utah.edu
For more information: https://www.utah.edu/nondiscrimination/
To inquire about this posting, email: employment@utah.edu or call 801-581-2300.
Office of Equal Opportunity and Affirmative Action ( OEO /AA)
383 University Street, Level 1 OEO Suite
Salt Lake City, UT 84112
801-581-8365
oeo@utah.edu
Online reports may be submitted at oeo.utah.edu
For more information: https://www.utah.edu/nondiscrimination/
To inquire about this posting, email: employment@utah.edu or call 801-581-2300.
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior
URS
service, may elect to enroll in
URS
if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from
URS
are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
Posting Specific Questions
Required fields are indicated with an asterisk (*).
- * Do you have a related Bachelor's degree or equivalency? (2 years related work experience may be substituted for 1 year of education)
- Yes
- No
- * Do you have four or more years of progressively more responsible management experience?
- Yes
- No
Applicant Documents
Required Documents
Optional Documents
- Resume
- Cover Letter
- Appropriate discharge document (such as a DD-214 – Member Copy 4) – Veteran Only – Call 801.581.2169
- Addendum to the University of Utah - Veteran Only - Call 801.581.2169 after submission
Open Date
04/24/2023
Requisition Number
PRN34696B
Job Title
Manager, Marketing
Working Title
Retail Marketing Manager
Job Grade
F
FLSA Code
Administrative
Patient Sensitive Job Code?
No
Standard Hours per Week
40
Full Time or Part Time?
Full Time
Shift
Day
Work Schedule Summary
M-F, 8a-5p, some weekends and holidays
VP Area
President
Department
00435 - University Campus Store
Location
Campus
City
Salt Lake City, UT
Type of Recruitment
External Posting
Pay Rate Range
$68,000 - $75,000 DOE
Close Date
06/24/2023
Open Until Filled
No
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