Job description

We are looking for a talented Email marketing manager to lead our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases, and creating newsletters.

We would like to meet you if you’re interested in web technologies and can generate innovative ideas to increase sales. As an Email marketing manager, your role is to reach customers through email campaigns and inform them about new products and events.

Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.

Responsibilities

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices

Requirements and skills

• Proven work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• Bachelors degree in Marketing or relevant field
• Listrak or another marketing automation platform

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you have experience with any other email platform? If yes, please state which one and how many years of experience you have with it.
• Are you willing to travel for two days to Miami, FL, once a month?

Education:

• Bachelor's (Required)

Experience:

• Email marketing: 4 years (Required)
• Listrak Marketing Automation: 4 years (Required)

Work Location: Remote

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