Job description

The Assistant Ecommerce Brand Lead possesses expert understanding of marketing and eCommerce analytics, measurement, storytelling and strategic insight. She or he works cross-functionally and collaboratively, leading data and analytic integration and assessment across data sources. The lead also serves as a key point of contact for brand stakeholders, developing a deep understanding of the brand(s), identifying opportunities and facilitating collaboration.

Key roles and responsibilities include:

• Work alongside a Power BI expert to direct production of visualization efforts (dashboard) which will provide comprehensive eCommerce metrics and serve as a tool for the lead and stakeholders.
• Manage ongoing phases and iterations of the dashboard including coordination with IT partners, brand/business owners, visualization specialist and data providers.
• The lead will utilize the dashboard to analyze data and derive insights around eCommerce lines of business to provide actionable recommendations to improve overall performance.
• Work alongside of other brand leads to develop meaningful insights.
• Manage brand tagging initiatives, implementation, best practices, and troubleshooting to ensure digital marketing efforts are measured accurately and appropriately.
• Prioritize and direct ad-hoc analyses on marketing initiatives.
• Present to top level executives on marketing spend and performance.
• Direct cross-divisional marketing performance measurement standardization and success metrics.
• Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators and advise on how analytics can assist in directing business decisions.
• Assist in institutionalization of marketing best practices and analytic technologies.
• Drive continuous improvements and optimization through testing, measurement and analysis.

Demonstrated Experience:

• 3+ years’ experience with digital performance analytics/research
• 1+ years’ experience with project management and/or collaborative projects
• Deep understanding of marketing analytics, strategic insights, storytelling, data sharing and optimization
• Previous eCommerce reporting experience is preferred
• Experience in utilizing Power BI as a tool
• Strong understanding of multi-platform performance correlations and measurement
• Demonstrated thought-leadership in developing data-based strategic and tactical recommendations
• Strong presentation and problem-solving skills
• A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up
• AB Testing experience tool (ABTC, Adobe test and target, etc.)

Job Types: Full-time, Contract

Pay: $40.00 - $59.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person

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