G/O Media is the publisher of the web's most original media brands, including Gizmodo, , Deadspin, Jalopnik, Jezebel, Kotaku, Lifehacker, Quartz, The Root, The A.V. Club, The Onion, The Takeout, The Inventory and reaches over 120 million unique visitors a month—more than one-third of all Americans. We connect with the young, diverse audiences that are shaping our future. Through fearless journalism, provoking comedy, and high-impact storytelling, we elevate the stories and issues our readers and viewers are passionate about.

About the Role:

G/O Media is looking for a Director of Programmatic Demand who will help us grow our programmatic revenue and elevate us in the decision making process for programmatic buyers and platforms.

Essential Duties & Responsibilities:

• Build and maintain strong relationships with account teams and decision-makers at agency trading desks and DSPs; be the voice of G/O Media at these partners and ensure G/O Media is top of mind
• Develop and implement tactics to increase our programmatic revenue, including evangelism, education and partnership with key ad tech players, with the goal of familiarizing them with G/O Media programmatic offering and positioning Collaborate closely with Sales, Marketing and Operations to maximize revenue growth through the programmatic channel
• Collect, prioritize, and share feedback with Product and Operations to support the optimal evolution of our Programmatic offering
• Collaborate with Field Sales Team to support client enablement and spend growth, including work on specific private marketplace deals
• Assess and understand the programmatic landscape, develop strong trading desk relationships (account level and above), create relationship maps and subsequent engagement plans; partner with the agency team and field team when appropriate to work through complex relationships
• Help develop marketing strategies to influence media planners, buyers & ad tech vendors
• Serve as a Programmatic channel expert for both internal and external teams

Qualifications:

• Minimum 3 years of experience working with Programmatic Advertising Technologies (Ad Exchanges, Deal IDs, RTB, DSPs, DMPs, SSPs, etc.)
• Minimum 5 years of Marketing/Agency/Advertising experience
• Prior experience with publisher monetization platforms and tools, including Google Ad Exchange and Header Bidding partners
• Experience with programmatic/channel launch activities
• Demonstrated communication, client and time management, negotiation, conflict resolution, and presentation skills

This position is in the salary range between $130,000.00 to $170,000.00

We're better together! G/O Media is back in office with 6 work from home days. This role is based in our New York City headquarters.

G/O Media is deeply committed to fostering a transparently inclusive workplace environment, and people of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are strongly encouraged to apply. Our company-wide mission is to reach very diverse audiences, and so, we are deeply committed to having teams and leaders that reflect this mission.