MISSION

Missions are accomplished with people, driving towards a greater purpose. Foley has been a trusted partner to motor carriers of all sizes. Our technologically advanced approach to DOT compliance automates many of the background screening and compliance requirements motor carriers must comply with- making it easier for them to onboard and retain the right driver for their business. At Foley we just don’t help our customers stay compliant – we help them thrive.

A positive attitude is everything. At Foley, we’ve created a culture that rewards kindness, enthusiasm, and a can-do attitude. Whether we’re working together internally or helping a customer solve a problem, we approach every challenge with a sense of humor, optimism, and the determination to succeed.

PRODUCT MARKETING MANAGER - The compensation for this position is $80-$100k annually, depending on experience and qualifications.

Foley Services is seeking an experienced Product Marketing Manager to join our team. In this role, you will be responsible for developing and executing product marketing strategies that drive demand for our background check and drug testing services. You will work closely with the sales, product, and customer service teams to understand customer needs and market trends, and create compelling messaging and content to attract and retain customers.

This is a remote option- those residing in CT, NC, MA, NH, NE, SC, GA, FL, TX, TN, NJ, IN, PA are welcome to apply!

WHO YOU WILL WORK WITH

You will work with our cross functional revenue teams in Sales, Marketing, and Customer Success. Reporting to the Head of Growth. Because our departments work so closely together, we are always looking to improve our current process. We welcome ideas to work collaboratively with roles and departments. We cannot wait to hear your new ideas!

WHAT YOU WILL DO

• Develop product positioning and messaging that resonates with target customers and differentiates Foley Services from competitors.
• Create marketing content, including website copy, email campaigns, social media posts, and sales collateral, that effectively communicates the value of our services.
• Collaborate with the product team to identify new product features and enhancements, and develop go-to-market plans for product launches.
• Conduct market research to identify customer needs and preferences, and use that information to inform product and marketing strategies.
• Work with the sales team to develop sales enablement materials that help them close deals and meet revenue targets.
• Monitor and report on key marketing metrics, and use that data to continually improve marketing performance.
• Uncover actionable opportunities to execute ABM strategy.

WHAT WE’D LIKE YOU TO HAVE

• Bachelor's degree in marketing, business, or a related field.
• 5+ years of experience in product marketing, preferably in the B2B SaaS industry.
• Excellent written and verbal communication skills, with the ability to create compelling messaging and content.
• Strong analytical and problem-solving skills, with the ability to use data to drive decisions.
• Experience working with cross-functional teams, including product, sales, and customer service.
• Familiarity with marketing automation and CRM tools, such as HubSpot and Salesforce.
• Experience in “Pragmatic Marketing” alignment with Product, Operations, and Sales.

WHAT YOU’LL LOVE ABOUT FOLEY

• The people! Our employees and customers consistently express the best thing about Foley is our close-knit, exceptionally talented teams. Check out our customers feedback – on Trustpilot
• Outstanding benefits. 3 medical plans to choose from, 2 level dental, and 2 level vision plans. Generous vacation, sick, and personal time off. 401K plan with a match. We’ve got your back so you can live your best life.
• It’s about ideas over egos. You will have the freedom to explore new ideas and approaches in an entrepreneurial environment, supported by a collaborative team.
• Professional growth. We open our roles to our employees first and encourage them to apply for growth opportunities. Our People Operations team is available to discuss career growth and help put a plan in place, helping employees achieve the growth they crave.
• Our environment! We celebrate success and believe in transparency and teamwork to get us there. We invest in collaboration tools so you can meet with your team face to face. Many of our roles are remote and we want to ensure our employees are engaged and can interact with their peers in a virtual space.

What We Do, How We Do It

Too often, companies use a piecemeal approach when it comes to screening drivers. They might use one vendor to help recruit. Another to screen. And still, another to address the complex world that is compliance. This approach is inefficient, expensive, and redundant. Not to mention, it makes it too easy for things to fall through the cracks.

At Foley, we've built a company that effortlessly manages these three areas under one roof: recruit, screen, comply. Thanks to powerful technology combined with our compliance expertise, we're able to deliver a comprehensive solution to our customers and, as a result, a better overall customer experience.

Where We're Headed

We're always developing new solutions to slay tomorrow's recruitment, screening, and compliance monsters. At the core of these solutions is our vast collection of data—and the many ways to leverage it, whether that's developing software to calculate a company's compliance risk or implementing predictive analytics to identify the best drivers.

What It's Like to Work with Us

Diving deep into a niche industry and becoming an expert . . .

Continually growing and advancing . . .

Making lifelong friends during the process . . .

That sums up what it's like to work for us. We're a 250+ person company on the verge of explosive growth thanks to our AI-powered technology—and where it's headed with predictive analytics. If you'd like to board our rocket ship, check us out:

www.foleyservices.com

www.goodegg.io

Keywords:

Marketing Manager

Marketing Analyst

Product Marketing