Job description

SEO and Google Analytics Specialist (Remote - Pacific Time)

Part-Time (20 Hours/Week)

The client is looking for an SEO and Google Analytics Specialist to join their team. This role is responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. The ideal candidate must be well-versed in the latest trends and best practices in SEO as well as have a strong understanding of Google Analytics.

Responsibilities

• Research, plan and execute effective SEO strategies to increase organic search engine rankings.
• Monitor, analyze, and report on website performance metrics such as organic search traffic, page views, conversion rate, bounce rate, and other metrics.
• Lead the transition from GA Universal to GA4.
• Utilize Google Analytics to identify areas of improvement in website performance.
• Monitor trends in SEO tactics and come up with new ideas to drive traffic.
• Work closely with the Marketing team to ensure content is optimized for both users and search engines.
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
• Audit website regularly for any issues that could affect rankings.
• Track, report, and analyze website analytics and PPC initiatives.
• Keep abreast of industry news related to SEO.

Qualifications

• Proven SEO experience.
• Proven technical experience with conversion tracking and trend analysis.
• Proficient in Google Analytics 360 (experience in GA4 is a plus), Google Tag Manager, Google Search Console, and other SEO tools. Experience in GA4 is a plus.
• Proficient in Google Data Studio.
• Knowledge in PipeDrive CRM is a plus.
• Proficient in Microsoft Office and Google Drive Applications (Word, Excel, PowerPoint).
• Strong project management skills.
• Strong analytical skills with high attention to detail.
• Excellent verbal and written communication skills.
• Strong communication skills and presentation abilities; able to articulate concepts in a manner that strikes engagement.
• Innate drive for staying on top of the latest trends and tools within digital marketing.

Compensation

$30 to $35 per hour.

Job Type: Part-time

Pay: $30.00 - $35.00 per hour

Work Location: Remote

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