Job description
It's fun to work in a company where people truly BELIEVE in what they are doing! We're committed to bringing passion and customer focus to the business.
Summary: The Digital Marketing Specialist will be responsible for executing the paid search and digital marketing efforts on Google Ads to support overall company objectives. The Digital Marketing Specialist will continuously identify new ways to develop, implement, optimize, and support search engine marketing (SEM) strategies and programs. The Digital Marketing Specialist will be responsible for making recommended changes based on the input from the Search Engine Marketing Supervisor.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned:
- The Digital Marketing Specialist will be responsible for creating and managing Google Shopping, Search/Text, and Display campaigns within Google Ads.
- Utilize data from Google Ads, Google Analytics, and internal reports to optimize all aspects of the SEM program (ad text, keywords, negative keywords, bids, audiences, product feed attributes, landing pages, and more) to drive qualified traffic from Google to Summit Racing’s ecommerce websites.
- Work with the Paid Search Team and other departments to implement company-wide initiatives as well as discover new opportunities in the digital space that can be applied to other areas of marketing and advertising.
EDUCATION and/or EXPERIENCE
- Bachelors Degree in Marketing, Business or related curriculum 1-2 years of related experience
- Strong knowledge of Paid Search Engine Marketing.
- Experience with Google Shopping is preferred.
- Experience with keyword analysis and selection.
This position is able to be a remote work from home position. Must live in Ohio, Georgia, Nevada, Texas, Tennessee or Florida to be considered.
If you are an individual with a disability and need assistance interacting with our career site, please contact us by calling (330) 630-5570 option 2 for Human Resources.
Summit Racing Equipment provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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