JOB SUMMARY

Monday to Friday 8am-5pm

You will be responsible for managing an 8+ figure ad spend and driving performance. We’ve used outside agencies and our explosive growth has reached a point where it’s time to ramp up. You’ll be part of the first round dedicated to paid advertising and responsible for owning large-scale strategies and end results, executing towards predetermined KPIs, etc. Although we’ve been heavily leveraging paid ads for years, you’ll be part of the first step towards a dedicated in-house team. In this role you would help shape how we build and grow this team and dominate the competition.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: May be modified from time to time. Other duties may be assigned.

• Develop and implement paid search and shopping strategies that align with business objectives, and continuously optimize campaigns to improve performance and drive revenue growth
• Optimize product feeds to ensure that Google Merchant Center best practices are met
• Collaborate with internal teams to develop strategies that improve our product feeds and maximize our campaign results
• Continuously optimize campaigns to ensure maximum ROI and achieve KPIs such as ROAS, CPA, and revenue targets
• Conduct A/B testing, implement new strategies, and provide recommendations based on data insights
• Monitor campaign performance and provide regular reporting and insights to the team
• Stay up-to-date with industry trends and best practices in Google Search and Shopping
• Perform other duties as assigned

QUALIFICATIONS

• 4+ years of experience in paid advertising, with a proven track record of success
• Experience managing campaigns on Google, Facebook, LinkedIn, and other platforms
• Strong analytical skills and experience using data to drive decision-making
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• A passion for staying up to date with the latest trends and advancements in the field
• Strong presence to present persuasive recommendations to leadership as well as key external stakeholders, including ability to communicate complex ideas and recommendations to leadership that highlights a clear decision framework based on analysis and experience
• Openness to receiving coaching and adapting your approach
• Eagerness to try new things and be the best you can be
• Organized, strong time management skills, and a self-starting personality
• Strong written and verbal communication skills
• Strong ability to self-manage, with experience working remotely
• Personality that thrives in an entrepreneurial type of environment
• Strong technical skills and ability to learn new software and systems

METRICS

• To consistently meet monthly deadlines and objectives as agreed and typically described in monthly reviews or through other project planning efforts
• To handle ongoing projects and day-to-day demands that are not identified in formal monthly objectives in a timely and accurate manner. Adherence to any related budget expenses
• Adherence to/achievement of benefits described in project business case (cost/benefit) analyses

KNOWLEDGE & SKILLS REQUIRED

• Ability to make and keep commitments to the team
• Ability to solve complex problems
• Ability to quickly learn and apply new technical skills in both a classroom and independent-study setting
• Attention to detail
• Ability to work effectively with little or no supervision
• Strong written and verbal communication skills
• Goal oriented project management skills

EDUCATION & EXPERIENCE

• BS or equivalent degree or experience in a business or technology related discipline such eCommerce, Computer Science or Management of Information Systems or comparable work experience.
• Paid Advertising: 4+ years (Required)
• eCommerce / Digital Marketing: 2+ years (Required)

PHYSICAL DEMANDS

• Continuous sitting and typing for extended periods.
• Occasional, reaching/working overhead, climbing or balancing, stooping, kneeling, crouching or crawling
• Lifting requirements include occasional lifting of up to 25 pounds

EMPLOYEE EVALUATION SUMMARY

• Probationary Review – A written evaluation of the employee’s performance will be issued to determine permanent placement in this position. This is typically done approximately 80 days after placement.
• Monthly Evaluations – A monthly written assessment will be issued which briefly describes the individual’s performance in this position.
• Annual Reviews – A more detailed review of the overall performance in this position, where the employee is rated and typically compensated in accordance with that rate.