Paid Media Specialist, Digital Marketing Center of Excellence (hybrid)
Full Time
Atlanta, GA 30309
Posted
Job description
At Oxford, we own brands that make people happy…from the relaxed island lifestyle of Tommy Bahama, to the sunny optimism of Lilly Pulitzer and adventurous spirit of Southern Tide…because being happy never goes out of style.
We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts! We value work-life balance and offer a flexible corporate office environment.
About the Role:
The Paid Media Specialist is responsible for developing targeting recommendations, launching campaigns on various social media & search platforms, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis. This position owns the execution of paid social media & search campaigns in addition to budget management, creative management, and reporting.
While we have a fantastic headquarters office located in Midtown Atlanta, Oxford's corporate team operates with "remote first" approach.
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Work with Analytics Specialists to analyze data to optimize campaign performance daily, build robust Key Performance Indicator dashboards, and synthesize insights
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Contribute to experiment design (e.g. A/B test) to find "winning" tactics and build playbook as part of test-and-learn process
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Take an active role in developing paid social & search strategies for Oxford and its business units that support their overall digital marketing program
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Create, implement, optimize, and manage Facebook, Instagram, Pinterest, Google, & other campaigns. Execute the ad build process per promotional calendar.
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Manage campaigns directly from ad platform. Manage bids, frequency, win rates, and adjust delivery to meet pacing goals.
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Collaborate with other team members on research, campaign creation, and optimization efforts
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Differentiate KPIs based on client goals
You will love this job if you…
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Enjoy working in digital media and identifying trends and customer insights
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Make key decisions quickly, using a data driven approach with a strong creative eye
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Are a strong multitasker who enjoys problem solving
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Appreciate teamwork while also working independently
Who we would like to meet:
- Bachelor's in marketing, business, communications, or related degree
- Generally, 2+ year of relevant experience; in paid social media or paid search marketing
- BA/BS degree required; Marketing preferred
- Expertise in ad content management on Facebook, Instagram, Pinterest, TikTok, Google, etc.
What happens next?
If you are interested in this opportunity please apply! You will receive an email confirming we received your application. We will review your application as soon as possible. You can update your resume or information at any time by accessing your candidate profile.
- Location of employees in remote designated roles requires advance notice and preapproval.
Oxford Industries is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristics protected by law.
Oxford Industries participates in E-Verify. Details in
English and Spanish
. Right to Work Statement in
English and Spanish
.
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