8:30 am - 4:30 pm M-F

Under the direction of the Director, Digital Strategy, the Digital Operations Manager develops strategy for, plans out, and maintains the digital properties and activities of Catholic Health and its affiliates, including Trinity Medical WNY and CH Emmaus. This includes internal and external websites, digital marketing (including paid search advertising, digital display advertising, and digital video advertising), internet listing management, reputation management and review solicitation, email newsletters, online chat, and various other digital media.

The Manager works with internal departments and external vendors to develop the strategy for, plan, and launch internal and public facing websites that convey the scope, breadth, and brand of Catholic Health and its affiliate entities; that drive referrals to Catholic Health and Trinity Medical physicians; and that provide a forum for the dissemination of critical internal communication information. The Manager acts as a project manager and liaison with internal departments and external vendors, and is responsible for executing web projects within a predetermined timeframe and budget. The Manager is also responsible for troubleshooting issues with websites and determining the best course of action to remedy these issues (e.g. working with internal departments like IT and Physician Data or working with external developers and hosting companies). He/she collaborates with department managers, physicians, and other staff to maintain accuracy of public website, increase awareness of Catholic Health services, and increase the usefulness of company websites. The Manager educates stakeholders on best practices for the web and the organization’s online strategy by collecting and presenting supporting data. He/she works closely with intranet content managers and content owners to train new users, build site architecture, troubleshoot issues, and maintain a consistent graphical/content look and feel throughout the Catholic Health’s internal websites. The Manager works with internal departments and external vendors to debug current intranet applications and develop new intranet applications in an effort to strengthen internal communication and productivity at Catholic Health and its affiliates. He/she tracks website usage to gain insight on how best to convert web encounters into new patient encounters. He/she also analyzes website usage to understand patterns of behavior and makes recommendations to the Director on how to increase visits to the company’s websites, how to increase physician referrals generated by the website (and other conversions), and how to improve the end user experience.

Working with the Director, the Manager helps develop the digital marketing strategy and is responsible for the digital advertising budget for the department. He/she plans and executes digital advertising campaigns using Google paid search ads and display banner ads as well as Google My Business listings and YouTube video ads. He/she is responsible for analyzing data and making targeting and budget recommendations that will maximize conversions. The Manager is responsible for regular and ad hoc reporting on the performance of all the company’s digital campaigns. He/she is also responsible for developing, designing, and launching relevant landing pages related to those campaigns that sell Catholic Health, Trinity Medical, and Emmaus services and maximize conversions (and thus volume) to those services.

The Manager is responsible for the online presence of Catholic Health and Trinity Medical locations and employed providers. He/she works independently and with syndication software to ensure that information about the company’s locations and providers is up-to-date and accurate. The Manager is also responsible for reporting on online reviews left for Catholic Health and Trinity providers and making recommendations on ways to improve the company’s online reputation.

The Manager works with internal departments and external vendors on the development and launch of applications. He/she helps determine requirements and identify vendors for the deployment of web apps. The Manager is responsible for working to publish apps on multiple platforms, as well as test and troubleshoot apps as they are developed and launched. The manager is also responsible for managing several web-based software applications (e.g. project management software, online chat software, form software) and provide independent troubleshooting and maintenance as well as coordinated troubleshooting with outside vendors on issues and usability concerns.

The Manager is responsible for handling requests and security mandates from the Catholic Health IT Department, and will make sure all digital properties and third party software is up to Catholic Health IT Department standards.

EDUCATION

• B.S. or B.A. degree with a concentration in: web/digital management, social media, graphic design, communications, web development

EXPERIENCE

• Five (5) years relevant experience
• Experience in website development, content development, digital advertising, social media usage and monitoring, and search engine optimization
• Experience in site usability and web testing tools

KNOWLEDGE, SKILL AND ABILITY

• Excellent organizational and management skills
• Working knowledge of website administration tools and content management systems
• Working knowledge of Adobe Creative Suite and MS Office applications, HTML, and Flash (action scripting a plus)
• Strong written and verbal communications skills
• Strong project management skills with multiple prioritization and attention to detail
• Ability to work effectively in both team situations and independently as required
• Knowledge of creative/advertising/marketing process; creative, results oriented person able to think outside the box
• Strong customer service, interpersonal and communications skills
• Excellent proofreading ability

• Primarily sedentary – working at a PC
• Normal heat, light space, and safe working environment; typical of most office jobs
• Some travel required for deliveries/distribution
• Flexibility in schedule needed for special event assistance