POINTBANK

MULTI-MEDIA MARKETING ASSISTANT

Promote, market, and facilitate the overall sale of products of the bank. Contribute to the bank?s growth by the effective sale of bank services to new and existing customers with emphasis on courteous and professional service

REPORTING RELATIONSHIP AND SCOPE

This position reports directly to the Marketing Director.

This position reports indirectly to the President.

FLSA STATUS

This position is classified as Exempt under the Administrative Exemption of the FLSA.

OVERVIEW

Responsible for executing the marketing plan of the bank including the implementation of sales and marketing campaigns. Requires coordination of public relations, advertising, product development and training to enhance market share and contribute to the bank?s overall growth.

ESSENTIAL JOB FUNCTIONS

May work from home 2/3 days a week - workload permitting.

Under the direction of the Marketing Director, oversee all aspects of the bank?s marketing initiatives.

Closely monitor bank marketing activities.

Design and produce innovative digital assets and print pieces with the Adobe Creative Suite.

Produce audio and video content from conceptualization to execution and editing (Premiere Pro and After Effects.

Comfortable executing live shoots (video and photography) and creating animated videos.

Manage multiple projects at the same time and meet deadlines.

Work with internal or external parties to develop multi-media campaigns.

Research advertising campaigns with applicable media outlets and manage deadlines.

Development of press releases and other public relations materials.

Regularly proof and update website content.

Regularly update social media sites.

Adhere to marketing budgets, and assist with invoice tracking, coding and submitting.

Continually improve bank image and expand techniques to better service customers.

Keep current on marketing trends via continuing education.

Track competitive marketplace and proactively design campaigns to gain competitive advantage.

Ordering of marketing collateral, merchandise and supplies.

Coordination and logistics for bank-wide events.

Assist Branch Managers with their event needs.

Maintain Event Marketing calendar, tracking budgets and event ROI.

Keep CRA documentation in designated software.

Represent the bank at civic and community activities.

Attend all meetings and complete all training required to ensure regulatory compliance.

Comply with all applicable Federal and State regulations and guidance associated with the performance of your job function.

Comply with all applicable BSA/AML/OFAC policies and procedures associated with the performance of your job function, including participation in required training and identifications of suspicious activity.

Responsible for making suggestions to improve branch/departmental operations and overall bank.

Perform other duties and assignments within the bank at Management?s request; accept periodic cross-training, works in other branches if needed.

EQUIPMENT USE, PHYSICAL & MENTAL DEMANDS, AND WORKING CONDITIONS

Frequency: (R) Rarely 0-15%; (O) Occasionally (16-45%); (F) Frequently (46-100%)

EQUIPMENT USE

Telephones-F

Copier/Fax Machine-F

Computer-F

PHYSICAL & MENTAL DEMANDS

Light to Medium work-Exerting up to 50 pounds of force occasionally, and/or up to 10 pounds of force frequently to lift, carry, push, pull or otherwise move objects, including the human body.

Stooping/Crouching-O

Standing/Walking-O

Sitting-F

Pushing/Pulling/Lifting-O

Fingering/Grasping-F

Repetitive Motions-F

Talking/Hearing-F

Reading/Writing-F

Close Visual Acuity-worker is required to perform such tasks as preparing and analyzing data and figures, transcribing, or viewing a computer terminal.

Interpreting Data-F

Problem Solving-F

Making Decisions-F

Organizing-F

WORKING CONDITIONS

Worker is subject to inside environmental conditions; protection from weather conditions but not necessarily from temperature changes-F

Worker is subject to outside environmental conditions when traveling to branches/departments, bank events or required bank meetings and training sessions -O

Worker is subject to local travel when traveling to branches/departments, bank events, or required bank meetings and training sessions -O

The above statements describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of the position. Employees holding this position will be required to perform any other job-related duties as requested by management. All requirements are subject to possible modification to reasonably accommodate individuals with a disability.