Marketing Technology Specialist

Full Time
Coral Gables, FL 33134
Posted
Job description
Overview:
Renuity is seeking a talented, data and process-driven Marketing Technology Specialist to join its best-in-class Marketing team at our headquarters in Coral Gables, FL. In this role, you will work with a team of marketing and sales professionals to develop marketing reports, build strategic processes for lead flow and routing, and ultimately use data to tell the story of where marketing efforts were most effective through attribution reporting.

Working at
Renuity

“It’s a lifestyle”, our employees say. It means working in an environment of collaboration, respect, diversity, shared values and a passion for growth. That’s why Titan Holdings, our Parent Company, was recently featured in the Financial Times 2021 list of Americas’ Fastest Growing Companies. Whether you work in the field, a distribution center, a division location, or at the Coral Gables, Florida “Home Base” location, you work with team members who embrace a collaborative spirit to propel all Renuity Divisions to achieve faster growth, greater profitability, and become THE most trusted name in home improvement.

We, at Renuity strive to instill and maintain these core values, by being:

Collaborative
– We get further, together. We pride ourselves on having the most talented people in our industry, and we expand what is possible through cohesive teamwork

Innovative
– We challenge industry norms and take intelligent risks to discover better ways to serve our customers

Principled
– We do the right thing – no matter what. We go to great lengths to ensure our customers, employees and partners have a world-class experience and are treated fairly

Enthusiastic
– We love what we do and the bonds we create with the people around us. Our passion positively influences our customers, colleagues, and partners

Value-Driven
– We have an unrelenting focus on creating value for our stakeholders. We reward performance that increases the value of our company, and we live a culture where everyone thinks and acts like an owner

We hope this information is helpful to you in making the right decision when choosing your next employer!

What We Offer:
  • Competitive salary between $80,000-$100,000 per year based on experience and skills
  • Full benefits offered: health, dental, vision, disability
  • 401(k) matching
  • Paid time off and holidays
Responsibilities:
What You'll Do:
  • Call tracking technology – Invoca campaign management, scripts, marketing data, integrations
  • ActiveProspect – flow management, standardization, new sources, managing data fields
  • Use marketing tools like content and tag management systems (such as WordPress and Google Tag Manager) to streamline our marketing workflow
  • Set up A/B or multivariate tests and provide reports on how they perform
  • Collect, monitor, and analyze data using KPIs, such as click-through rate, conversion rate, or cost-per-lead
  • Click/Session Tracking & Recording (HotJar, VWO, Optimize)
  • Help to manage integrations and customer journeys in our CDP platform (Bloomreach)
  • Work with 3rd party APIs to seamless integrate our marketing technology stack
  • Tag management
  • Platform integrations
  • CDP integrations
  • Process documentation and standardization
  • Assist with implementation of CDP
  • Standardize technologies across all operating companies
  • Suggest ways to increase customer acquisition, demand generation, and revenue
  • Train our marketing team on using new technology solutions, such as project management software, digital advertising platforms, and database management and analytics
Qualifications:
What You'll Bring:
  • Experience with lead generation a plus
  • Wordpress or CMS experience required
  • Bachelors degree required
  • Must be able to work independently
  • Great organizational skills
  • Experience working as a Marketing Technologist or in a similar role
  • Expertise in SQL, HTML, CSS, PHP, and JavaScript
  • Must be able to work with custom REST APIs
  • React, Angular, NodeJS, and Bootstrap are a plus
  • Certification from the Marketing Technology Association is a plus
Renuity, LLC provides the following inclusive hiring information: We are an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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