Sweetwater, the nation's number 1 online retailer of musical instruments and pro audio gear, is seeking to add a talented and driven Campaign Marketing Specialist to join our Email & Automation team! The Campaign Marketing Specialist will plan, execute, and measure a variety of campaigns, initiatives, and promotional events for Sweetwater. This individual will also be responsible for the creation and maintenance of high quality on-site promotional content, including banners, landing pages, product messaging, deals and rebates. Whether it’s telling the world about the next big product, or making sure that customers on Sweetwater.com can easily find all of the promotions and special offers relevant to their interests — the Marketing Specialist will apply their digital savvy and marketing expertise to drive website traffic, sales, and customer category engagement.

One essential quality of this role will be seeing products and value-added services through the lens of the customer, and then translating their understanding of the customer into actionable marketing messages. Capturing the essence of products and services within a few key, actionable words that make sense to the target audience is an important ability for most projects.

Driving projects from inception to completion with a focus on team collaboration is another essential quality. The Marketing Specialist is a problem solver and a quarterback for the marketing team, collaborating with team members in merchandising, creative services, web development, and digital marketing to get projects across the finish line.

Lastly, this position will be on the frontlines between brand and customer, and is a gatekeeper for marketing communications. The utmost level of care is needed to ensure that every marketing message is on-brand and well received by customers.

Digital B2C marketing, e-commerce, and specialty retail marketing experience is a major plus. Experience in customer database, CRM, and/or marketing automation software at an enterprise level is also a plus. This is a full-time position and reports to the Senior Manager of Promotions, Email Marketing, & Lead Generation

Key Responsibilities:

• Work with a winning team to plan, execute, maintain, and optimize campaigns, product/brand launches, and promotional events
• See products and services through the lens of the customer, and collaborate with teammates to craft compelling campaigns
• Ensure an excellent customer experience in all communications
• Manage time, tasks, projects, priorities, and deadlines with tactical precision and creative excellence
• Drive projects from inception to completion through collaboration with teammates
• Collaborate with project stakeholders to ensure that outcomes and deliverables meet spec and satisfy important needs of the business
• Drive year-over year growth for Sweetwater’s promotions, email marketing, and giveaways
• Monitor and measure campaign success, providing weekly and monthly reporting, and recommendations for continuous improvement
• Maintain on-site banner dates, targeting, exclusions, and shop categories
• Review and approve deal & rebate messages for product pages and sale pages
• Testing & quality assurance for a myriad of promotional web pages, email tests, banner ads, and other customer facing assets
• Grow the number & quality of new leads in Sweetwater’s customer database through marketing giveaways
• Ensure that new leads in the database have a high quality & consistent experience
• Aid Brand Manager and other team members as needed for specialized projects and deliverables
• Create, manage and follow up on all technical support tickets and troubleshooting relating to lead generation campaigns

Qualifications & Requirements:

• Exceptional marketing communication & persuasive communication skills
• A “continuous improvement” mindset
• Clear and concise written and oral communications skills
• Demonstrated ability to manage multiple projects, priorities, responsibilities, with both agility & precision
• Demonstrated ability to think critically to develop marketing campaigns that accomplish specific business goals
• Demonstrated ability to plan, execute, optimize, and measure results of lead generation campaigns from inception to completion
• Ability to work with multiple departments & team members for campaign coordination and execution
• Ability to receive constructive feedback and direction from stakeholders and superiors, quickly turning insights into iterative action

Sweetwater Ideal Team Player

• WOWs The Customer – You possess a deep passion and desire for creating amazing customer & colleague experiences
• Get Things Done – You have a great work ethic and move through tasks with a sense of urgency
• Obsesses over the Details – You are committed to paying attention to the details
• Drives Continuous Improvement – You are always focusing on effective and efficient work and ways to get better
• Develop the Future – You are committed to the pursuit of growing personally & professionally and have a focus on bringing your colleagues along in that journey

We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required. Interested and qualified candidates, please apply. We look forward to exploring your #FullTimeDream with Sweetwater!

Sweetwater’s culture is one that is built on the creation and celebration of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work. Having a truly diverse workforce allows us the opportunity to collectively respect, learn and grow from each unique perspective and experience. We have welcomed thousands of employees and families who have joined the Sweetwater team from all over the nation and the world, and we welcome you, too, to find out why we consider a career at Sweetwater the full-time dream.