Job description

MARKETING COORDINATOR

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Who we are:*
United Electric Supply Co. Inc. is a nationally recognized, 100% employee-owned company that is a major supplier of electrical products, and advanced services for the construction and industrial markets. They offer a full range of electrical products and services with concentrations in industrial automation, building automation, lighting, wire/cable/conduit, distribution and control, data communications, electro-mechanical and energy solutions. With over 300 employees, United is headquartered in New Castle, Delaware with locations throughout Delaware, Pennsylvania, Maryland, New Jersey, and Virginia.

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Position Summary*
The marketing coordinator is responsible for the daily operations of the marketing department, management of creative design projects and templates, promotional campaigns, giveaway inventory and market research. This role will manage the marketing calendar, content index, marketing programs and support multi-channel campaigns while working daily with suppliers on various initiatives.

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Position Responsibilities*

• Manage marketing expenses and allocation across organization
• Track and complete market research monthly/quarterly/annually
• Support daily marketing operations including marketing activity calendars, content index, market contact lists, giveaway/promotional inventory, and internal online storefront.
• Manage vendor co-op budget including the tracking, reporting, monthly reconciliation claims process and track all outstanding claims/credits along with communication with vendors on initiatives.
• Help to grow brand awareness amongst third party vendors including associations
• Work with internal and external key stakeholders on design projects from inception through completion. Examples include promotional signs, posters, email templates and graphics, direct mail, logos, digital and print ads and adhoc photography.
• Support digital programs and campaigns utilizing marketing technology (ex. Marketing automation/CRM for email execution and database management)
• Manage marketing operational processes and tools with a focus on enabling campaign tracking, lead generation, targeting, segmentation strategies, and alignment with growth initiatives.
• Manage data collection for marketing goals, campaign KPIs, event performance etc. and glean meaning from the data to proactively advise on how to improve results.
• Drive continued innovation and best practice implementation across all marketing activity and tactics.

• *Qualifications:

• BA/BS Degree in Marketing, Communications or similar field with 1-3 years marketing experience preferred or equivalent years of experience.
• Experience with email, marketing automation or CRMs preferred
• Excellent communicator, writer and creative thinker
• Project management
• Excellent organizational skills and attention to detail
• Ability to work independently, and collaboratively with internal and external stakeholders
• Basic graphic design and layout capability to support content creation
• Strong copywriting and editing skills
• Ability to multi-task to meet deadlines, self-motivated, continuous learner and willingness to experiment and be accountable for shared outcomes.
• Experience with Business Intelligence (BI) tools

Competencies

• Business Acumen
• Results Driven
• Detail Orientation
• Brand Awareness
• Communication Proficiency
• Teamwork Orientation
• Organizational & Time Management Skills
• Project Management
• Team-based mentality
• Creative Thinker
• Excellent communicator and writer
• Vendor Management
• Self-Starter (Self Motivated)
• Design
• Multi-Task
• Continuous Learner
• Accountability

Compensation and Benefits:
We offer attractive compensation and benefits which include:

• Health, Dental, and Vision Insurance
• Disability Insurance and Life Insurance
• 401(K) and Stock Ownership
• Paid Vacation and holidays
• Educational Benefits
• Wellness Programs
• Work/Life Balance

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We are an equal employment opportunity employer.*

Job Type: Full-time

Work Location: Hybrid remote in New Castle, DE 19720

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