Market Development Manager - Renewables

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Working within the Electrification Installation Products (ELIP), you will be responsible for implementing product marketing strategies in line with global product strategy. The role of the Market Development Manager is to define and execute marketing and sales strategies for our Renewable Energy segment aimed at increasing both top line revenues and bottom line margins at the vertical market segment. The successful candidate will ensure the definition of the business plan, annual sales plans, and marketing strategies according to budget. Leadership and coaching of extended indirect teams across sales, product management, marketing and associated support teams will be critical to success. This is a remote friendly role that will have up to 50% travel based depending on workload, customers, etc.

This position reports to

Director- Industry Segment

Your responsibilities

• Plans and implements the go to market vertical market strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategies
• Analyzes market segment customer needs for the portfolio; identifies and helps the team to execute winning value propositions and strategies to penetrate and WIN market share within the target segments
• Researches and analyzes market and market segment customer data to identify trends, issues, and other relevant information to determine specific requirements, effects of current and potential market conditions and regulations that may affect product marketing strategies. Provides support and recommendations for campaign strategies and related communications
• Provides market intelligence analyses in support of identification and development of new opportunities, channels, or solution approaches. Participates in internal work groups to share know-how, processes, and market information
• Identifies key decision makers within the market segment, which can consist of OEM’s (Original Equipment Manufacturers), end users, general and electrical contractors, and engineering specification firms. Collaborates with all related internal contacts, such as Sales, Marketing and Product Management to ensure alignment, efficiency, and effectiveness in the implementation of the commercial strategy
• Ensures achievement of sales targets and budgets within the market segment through definition and implementation of improvement plans as needed
• Defines prioritized customer conversion targets and owns follow up to ensure goals are met. Participates in customer visits, solicits VOC (Voice of the Customer), and provides input to Sales and product marketing on go to market strategies, product development, sales enablement, and digital tools
• Builds and maintains strong relationships with new and existing market segment customers to ensure ongoing customer satisfaction. Develops and implements product support and product training to ensure high customer satisfaction in cooperation with BU (Business Unit) Global Marketing, Product Managements and Sales. Drives continuous improvement on Net Promoter Score (NPS)

Your background

• Bachelors Degree in business, marketing, engineering, or related fields required and minimum 10 to 12 years of experience in sales/marketing/product management/product marketing or relevant industry
• Working ability to develop an understanding of industry differences between product performance requirements with respect to the product portfolio
• Knowledge of industry and ability to utilize to guide strategic direction of team
• Experience with customer relations via service, visits, relationships, etc. preferred
• Strong analysis and problem solving skills
• Excellent written, interpersonal, and analytical skills are required
• A results oriented professional with strong common sense and superior business acumen
• Have a passion for results. Drive high standards for individual, team, and organizational accomplishment; tenaciously working to meet or exceed challenging goals; deriving satisfaction from goal achievement to continuous improvement
• Ability to work in a complex, matrixed structure where cooperation is often gained through influence rather than through direct command
• Demonstrated ability to work in a fast paced environment and manage a significant workload
• Highly collaborative individual with ability to influence others and build strong professional relationships
• Candidate must already have a work authorization that would permit them to work for ABB in the United States

Benefits

• Retirement plan
• Life insurance
• Disability insurance
• Wellbeing program
• Healthcare plan

More about us

ABB Installation Products Division (formerly Thomas&Betts), is the number one manufacturer of electrification products in North America with a 125-year history of providing innovation and customer- focused solutions for connecting and protecting electrical systems, as well as a unique differentiated medium voltage offering. Our products are used all around you, every day – orbiting the earth, working on Mars, on the fastest trains we ride, in the fastest cars of the world, crossing oceans, in factories producing your food, in the tallest buildings of the world, in the most modern hotels and in the walls of your home. With a portfolio of more than 200,000 products marketed under more than 38 premium brand names, our Division offerings are found wherever electricity is used. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. #LI-Remote