Job description
Head of Digital Marketing
Remote, USA
What makes ThoughtSpot a great place to work?
To make our dent in the universe, we seek employees with unique identities, backgrounds, and perspectives that want to build an inclusive, respectful company culture and truly challenge the status quo. We are very deliberate about building a culture focused on selfless-excellence, continuous learning and improvement (2% done) achieved through diversity (balance-for-the-better) and inclusion.
What is the role?
Head of Digital Marketing
We’re hiring a Head of Digital Marketing to lead a team of talented digital and growth marketers to generate and accelerate pipeline for our multi-segment sales teams as well as build out our self-serve motion. This is an opportunity to play a critical role to lead the strategy for digital campaigns, performance marketing, website optimization, and growth marketing at one of the fastest-growing analytics companies. This role will report to the Senior Vice President of Corporate Marketing and will partner closely with our Content, Field, Sales Development, and Marketing Operations teams.
What you'll do:
- Strategize, plan, execute, manage, and optimize end-to-end paid acquisition, web marketing, and growth marketing programs globally.
- Lead a talented team of digital marketers and help them continue to grow and thrive as professionals.
- Own monthly and quarterly digital marketing reporting and provide thoughtful recommendations based on data-backed insights and qualitative feedback.
- Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics.
- Maximize prospect and consumer engagement by leveraging data insights to anticipate needs while exceeding expectations, delivering an increase in qualified traffic, improving conversion, and driving sales growth.
- Manage the continuous optimization of digital marketing performance leveraging data analytics and A/B performance testing.
- Collaborate with Sales, Sales Development, and Marketing to build programs that support our pipeline and revenue targets globally.
- Provide digital marketing expertise and digital campaign execution services to regional teams in the Americas, EMEA, and APJ. Lead digital content review and recommendations to improve conversions.
- Partner with Marketing and Operations to streamline, automate and measure all digital marketing programs.
What you bring:
- 10+ years of digital marketing experience, ideally for a PLG SaaS company.
- 3+ years of experience directly managing and growing a marketing team.
- Experience managing third-party vendors including agencies and contractors.
- Excellent communication skills and comfortable presenting in executive-level settings.
- Ability to tie advertising spend & performance to sales pipeline results.
- Demonstrate deep knowledge of performance-based digital marketing strategies, a strong operational mindset and skill at leveraging data to build an optimization and testing framework that delivers on core KPIs.
- Experience with paid media channels, paid search, SEO, lifecycle marketing, and other digital marketing capabilities.
- Experience with Martech tools such as Google Analytics, Salesforce, and Pardot.
- Compassionate coach-leader with high EQ capable of leading a group of smart individuals in a high pace environment -Analytical mind and high attention to detail with data-driven decision-making with trackable goals.
#LI-MS5
#LI-Remote
ThoughtSpot for All
Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can’t solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need. At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work.
We’re committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
To all recruitment agencies:
ThoughtSpot does not accept agency resumes. Please do not forward resumes to our jobs alias, ThoughtSpot employees, or any other organization location. ThoughtSpot nor its employees are not responsible for any fees related to unsolicited resumes.About ThoughtSpot
ThoughtSpot is the Modern Analytics Cloud company. Our mission is to create a more fact-driven world with the easiest to use analytics platform. With ThoughtSpot, anyone can leverage natural language search and AI to find data insights and tap into the most cutting edge innovations the cloud data ecosystem has to offer. Companies can now put the power of their modern data stack in the hands of every employee, extend the value of their data to partners and customers, and automate entire business processes. ThoughtSpot’s web and mobile applications improve decision-making for every employee. With ThoughtSpot’s developer-friendly platform, customers can also embed consumer-grade analytics into their SaaS offerings or build entirely new interactive data apps that engage users and keep them coming back for more. Organizations like Walmart, BT, Daimler, Medtronic, Hulu, Royal Bank of Canada, Nasdaq, OpenTable, Workato, and Nationwide Building Society rely on ThoughtSpot to transform how their employees and customers take advantage of data.
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