Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

Job Mission

As a Global Marketing Associate for the Lifestyle Consumer Team, you will be part of a team responsible for developing innovative, disruptive marketing programs to reach New Balance’s influential lifestyle consumer.

The Global Marketing Associate will provide support against the objectives and strategies for the Lifestyle Business unit with a unique focus on Made in USA.

MADE in USA is New Balance’s ultimate brand differentiator and the pinnacle foundation of our Lifestyle category. It is the physical manifestation of what makes our brand unique. The Made in USA business transcends trends and showcases the most premium product, quality design and brand heritage.

This role will assist in the research, planning, budgeting, organization and execution for two Seasonal Collections and one brand-led marketing initiative a year. They will be a key point of contact for our Creative Director and his team as well as global markets, internal cross functional teams (PR, Social, Digital, Ecomm, NB Retail) and wholesale partners. They will assist in tracking, collecting and highlight business unit results for presentation to senior management and our Creative Director.

In this role, you will:

• Assist in the development of Made in USA marketing strategy and campaigns
• Work cross departmentally with product, merchandising, finance and legal teams to coordinate and assist in delivering all campaign elements from planning to execution
  • Manage 360 timelines for Creative Director as well as cross-functional teams to ensure plans and assets are delivered on time to meet GTM deadlines
  • Manage approvals of all global and regional channel marketing strategies
    • This includes alignment with NB senior leadership, NB legal teams and Creative Director
  • Own the distribution of global asset kits across cross-functional and regional marketing teams
  • Assist with budget support including entering PO’s, processing invoices & tracking payments
  • Own management of samples and seeding strategy
• Assist with additional marketing projects on an as needed basis

Qualifications

• A Bachelor’s degree in Business, Marketing, Communications or related field
• Understanding and passion for Lifestyle and sneaker culture is essential
• 3+ years experience working with a culturally relevant brand, agency, or media company preferred
• Proven knowledge of the digital and social landscape, especially emerging platforms and trends
• Ability to manage multiple projects at once
• Proactive, adaptable and self-motivated with a superior attention to detail
• Budget and project management skills essential
• Must be able to communicate effectively. Strong written, oral communication skills required
• Experience working with international markets preferred

#LI-JI1

Regular Associate Benefits:

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Learn more about our Benefits

Temporary associate benefits will be communicated separately.

Flexible Work Schedule:

New Balance is committed to creating a culture that allows our associates to do their best work. Our corporate work-from-home policy does not mandate an arbitrary number of days in-office. Instead, we’ve designed a flexible hybrid model that empowers individual teams by letting the type of work dictate where it will most effectively be performed. We are capitalizing on this unique opportunity to evolve how we work based on efficiency, productivity, and the well-being of our associates.

Equal Opportunity Employer:

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.