GLOBAL DIRECTOR OMNICHANNEL AND DIGITAL COMMERCE POSITION:

CircleK seeks an experienced Omnichannel Experience Leader to join our multi-national convenience store chain acting in a strategic leadership role to boldly lead CircleK through a transformational shift from a siloed multi-channel legacy into a new fully integrated environment where every relevant touchpoint acts as an engagement axis and extend the “storefront” across countless channels based on customer behaviors/needs/jobs to be done. It is a fantastic opportunity to build a world-class team, drive digital experience innovation, and create immense business value.

JOB SUMMARY:

Lead the development, management, and implementation of CircleK’s portfolio of omnichannel initiatives with a targeted focus on (1) CREATING a strategy to deliver superior omnichannel experiences that bridge the digital (online) and physical worlds (stores), empowering customers to engage with the brand across multiple channels seamlessly; (2) DRIVING significant growth and profitability for CircleK's digital Commerce business, inclusive of CircleK’s owned e-commerce platforms (selling via mobile, website and more), all 3rd party on-demand relationships, and flexible fulfillment solutions; and (3) BUILDING the infrastructure (People, Process, Tools) and capabilities in conjunction with key internal partners (Technology, Store Operations, Customer Experience, Design, Marketing, etc.) to accelerate our efforts and inseminate an organic acceptance of omnichannel best practices across the enterprise. You will collaborate with several departments to deliver a differentiated and unified omnichannel experience (from discovery to fulfillment to post-purchase engagement to retargeting, etc.) and structure required to scale omnichannel ambitions. This role is an enterprise position supporting global, regional, and cross-functional groups based in Charlotte, NC.

OUR IDEAL CANDIDATE WOULD BE:

Experienced Omnichannel Leader - Seasoned leader with an exceptional track record of building and successfully growing an omnichannel business and smoothly running omnichannel operations. Demonstrated capability to develop strategies and execution plans that have resulted in ambitious eCommerce goals achievement across geographies, customers, and categories. A leader in the digital space with proven ability to successfully deliver topline growth/margin expansion through innovation and optimization of the customer journey and experience.

Exceptionally Competent Capabilities Builder - Strong track record in building the necessary capabilities, technology, and processes to support omnichannel activations. Expertise in enabling organizations to succeed in online/offline operations. You know what enablers and ways of working models are required to compete today and outpace the competition in the future. Passion and repeated success in leading teams to drive traffic, conversion, sales, and margin through a combination of operational, financial, data, and creative tools, processes, and systems. Extensive management experience leading all facets of a digital commerce program (P&L, sales, marketing, merchandising, fulfillment operations, and customer service).

Accomplished Collaborator- Able to get things done without formal authority or reporting relationships, working across functions seamlessly, geographies and levels to get things done. Embraces and known for building trusted business relationships to deliver business value. Operates everyday with a “OneTeam” mindset.

KEY RESPONSIBILITIES:

• Define omnichannel program strategy and prioritize initiatives into a multi-year roadmap that delivers highly personalized experiences designed to materially benefit the business and customers.
• Determine key capabilities, investments, and resources needed to support these initiatives and business planning processes.
• Lead, manage, and direct all aspects of the CircleK eCommerce business (e.g., Order Ahead, Pickup in Store, Curbside Delivery, Home Delivery). Own the strategy, create, and set high-level priorities, and drive implementation. Maintain operational ownership of prioritized initiatives designed to position CircleK to win at customer critical moments along the path to purchase.
• Orchestrate all aspects of a strategic eCommerce plan spanning mobile, web, other digital assets. Combine existing sales, marketing, technology, and management expertise to deliver a superior brand and shopping experience for all customers.
• Structure presentations and evangelize vision and strategy throughout the organization, partnering with key cross-functional stakeholders and leaders (store operations, marketing, merchandising, IT, Finance & shared services) to get alignment and buy-in.
• Lead the development, launch, and scale of new and/or expanded omnichannel initiatives. Size those business opportunities and tie them to the overall vision and business plan.
• Turn consumer needs, analytics data, and deep “Voice of the Customer” understanding into new product offerings and profitable, industry-leading experiences.
• Determine the right marketing mix and budget plans to attract, convert and retain customers.
• Lead, direct, and coach your team to effectively develop and execute against key initiatives.

QUALIFICATIONS:

• Seasoned professional with +10 years of omnichannel experience in either B2C or B2B: digital marketing, content management, or product-driven conversion optimization.
• +6 years of experience in digital commerce managing teams and executing large eCommerce projects: discovery to fulfillment, go-to-market plans, and P&L ownership.
• Bachelors or Advanced degree. +4 years of customer experience, product management, digital marketing, brand management, human-centered design, consulting, or related is a plus.
• Profound understanding of how to link strategy to financial plans/business cases.
• Demonstrated sound business judgment and decision-making skills, ability to identify, prioritize, and articulate highest impact initiatives.
• Track record of consistently driving growth, creating processes, launching new capabilities, and successfully managing cross functional project teams.
• Led, engaged, and retained a team of four or more direct reports. Seeks and cultivates effective relationships to motivate and maximize teams' engagement and productivity.
• Experience with digital media planning, buying, activations, partnerships, email marketing, loyalty, and driving sales in an omnichannel environment.
• Knowledgeable of omnichannel technologies and tactics, especially in Product Experience Management (PXM), CMS, PIM, DAM, MDM software.
• International experience with a deep understanding of both the core US & European economies.

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Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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