EXTERNAL DIRECTOR OF MARKETING

The External Director of Marketing is responsible to oversee Marketing and Census Development. The Director of

Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company. The Director of Marketing works to build and grow census and quality mix by developing the market and providing prospective patients/responsible parties with appropriate information and assistance in choosing a nursing center. Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time allocated to external sales development.

The External Director of Marketing:

• Create and implement both long- and short-term quarterly marketing/growth plans to achieve budgeted census, quality mix and occupancy targets.
• Review Facility performance statistics related to Admissions, DCs, and Transfers to complete SWOT analysis and develop a strategic plan.
• Develop sales opportunities with referring hospitals by identifying, initiating, nurturing and maintaining contact with physicians, social workers, and case managers/discharge planners.
• Target and build relationships with area AL, IL, Senior Living Communities, Senior Housing, Senior Center, Libraries, Church organizations, Chamber of Commerce, Rotary International, etc. to support census development.
• Identify opportunities for development and placement of media advertisements and print/media creative and work with corporate marketing team for signage and collateral needs/requests.
• Coordinate and provide in-services about the Center, services, and clinical capabilities to appropriate potential referral sources
• Work with Center Administrative and operational team to ensure customer satisfaction.

QUALIFICATIONS:

EDUCATION / EXPERIENCE:

• 2 years of experience in an Admissions/Marketing position in healthcare environment
• Long term care experience required
• Knowledge of Medicare and 3rd party billing
• Knowledge of medical terminology
• Ability to discuss clinical evaluations with physicians and other care givers within facility

TRAVEL:

• Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected.

QUALIFICATIONS:

EDUCATION / EXPERIENCE:

• 2 years of experience in an Admissions/Marketing position in healthcare environment
• Long term care experience required
• Knowledge of Medicare and 3rd party billing
• Knowledge of medical terminology
• Ability to discuss clinical evaluations with physicians and other care givers within facility
  

The Director of Admissions & Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company.

RESPONSIBILITIES:

Admissions Processing

• Maintain records and results on all referral and conversion activity.
• Assess inquiries when necessary and respond to referral sources based on protocol, communicate admission decision and ensure positive admission experience for customer and family.
• Oversee pre-admission room checks with the housekeeping Supervisor/ Director of Environmental Services.
• Oversee compliance of referral processing and admission intake.
• Oversee/Inform appropriate staff of incoming admissions prior to arrival.
• Ensure facility referral TAT follows organizational standards.
• Directs the day to day activities of Admission Coordinator/Concierge personnel to ensure that all Center admissions are correctly documented and processed.
• Work with Admissions Coordinator and BD Team to follow up on pending referrals.

North Port, FL