Job description
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
General Description of the Role
The E-commerce Manager is responsible for driving E-commerce performance against the strategy for Campari America, to deliver profitable value and share growth, and building a strong digital shelf at scale.
The position will work directly with Campari America’s Brand Marketing, Sales, and Channel & Customer Marketing (CCM) teams to ensure the online programs are in line with Brand and E-commerce channel Strategy.
Mission/Objectives
This role is instrumental to the development and execution of a successful E-commerce strategy for Campari America. The role will enable increased volume, value, and share growth through the development and expansion of effective partnerships and creative/experience deployment online.
Key Responsibilities and Activities
E-COMMERCE STRATEGY DEVELOPMENT & EXECUTION
- Develops and manages deployment of the E-commerce market strategy across marketplaces and emerging partners
- Supports all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Analyzes various data sets across partners, channels, media, and first party in order to provide insight driven recommendations to optimize performance and achieve Kepis
- Navigates complex organizational structure and connect with multiple stakeholders from CCM, brand marketing, media, sales, etc. to execute integrated E-commerce plans
- Provides ongoing analysis for digital shelf performance management and improvement including product assortment and stock management
- Collaborates with E-commerce Specialist on best-in-class content and cultural calendar alignment, oversee partner website uploads and landing pages development
- Own day-to-day relationships with agency partners to drive timely and effective delivery of programs
- Manages budget and calendar in partnership with cross-functional teams
- Proactively seeks out new opportunities, researches market to discover new trends and technologies to improve Campari’s position in marketplace
- Works closely with agencies and distributors to develop sub-channel specific and category development solutions for Digital Shelf
- Coordinates with the CCM counterparts, to brief on program execution and leverage ideas and resources
Key Relationships
Internal: Channel & Customer Marketing, US Brand Marketing, Sales and Field Activation Team, Legal, Finance, Global Customer Marketing, Global Digital
External: E-commerce customers & platforms, Agencies, Distributor partner, Media Planning & Buying partners
Experience Required
- 5+ years’ experience in E-commerce, CPG/Bev Alcohol Brand Marketing or National Accounts Off Premise/E-commerce, spirits background experience preferred.
- Experience in managing external agencies a plus
- Previous experience managing marketing and/or tech teams preferred along with an understanding of data that translates into strong analytical skills
- Understanding and experience in, UX, Google Analytics, Google Data Studio, Data dashboards along with e-comm analytical and shelf management tools (Edge, Salsify)
- Performance marketing experience with an understanding of how to leverage marketing tactics to target shoppers throughout the funnel to drive conversion
- Knowledge of digital marketing channels such as SEM, SEO, Social Media, Display, Website management, and affiliate marketing channels, conversion management, sales journey optimization, traffic analysis and reporting tools
Education / Professional Qualifications
- BA/BS degree required, Degree in Business Administration, Marketing, Communication and Media preferred
Skills
Functional
- A demonstrated capability of strong program marketing skills with an ability to turn quantitative insights into creative programs that drive profitable growth
- Strong relationship skills with ability to influence and work with others to effectively navigate matrixed organization while ensuring that necessary stakeholders are informed
- Problem-solving capabilities with ability to find solutions to complex problems, especially in an environment with incomplete information and tight timelines
- Excellent knowledge of E-commerce growth triggers
- Experience working with E-commerce customers
- Understanding and experience of Category development online
- Excellent written and verbal communication skills
- Develop and execute effective, impactful presentations
Technical
- Strong in data analytics and data mining, creating fact-based stories to deliver action
- Budget management skills
- Proficient in Microsoft Office
- Excellent project management skills
- Experience with digital and social media channels and reporting, as well as social listening
- tools are a plus
Other
- Ability to be self-directed; thrives in a dynamic, fast-paced environment and complex organization
- Entrepreneurial mindset and autonomy within a collaborative environment
- Ability to travel up to 20% of the time
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency
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