Job description
Laderach North America is seeking an experienced Director of Marketing who will oversee leading overall marketing efforts in North America (US and Canada). The core focus of this role is to ensure that the Laderach brand is carried out both in-store online.This position is also responsible for evaluating and developing the marketing strategies from headquarters and adapting to the local markets; Including providing store branding and merchandising guidance to manager-level retail teams, developing and executing initiatives such as advertisements, promotions and social campaigns, effectively communicating marketing-related programs to all involved or impacted (for example, the retail teams, web shop teams and training team), and increasing/building awareness for Laderach throughout North America (US and Canada) while ensuring brand positioning is aligned with the company’s global vision. This position will organize and execute all marketing-related initiatives, from smaller, in-store adaptations, to analytical, strategic marketing planning for 37 US stores, 3 Canada stores, plus e-commerce US and e-commerce Canada.
This role works closely with the marketing team at headquarters, in Switzerland, and reports into the President of Laderach North America. This is a full-time, hybrid role based in Laderach North America’s office in New York, NY. This role currently has one director report, Marketing Coordinator of North America.
To be considered for this position, you will need a bachelor's degree in business, marketing, or communications. You will also need to have proven experience in running marketing initiatives within premium retail, ideally in fine food.
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